#Dessin #Pinnic #Extraordinary Ordinary

Introduction to Dessin's Web Content

Dessin, a lifestyle store operated by Fields International, is set to kick off its new web series titled "A Conversation About Extraordinary Ordinary Days #01" on September 5th. This web content features individuals who embody Dessin's philosophy that everyday life can be special. With collections available at department stores, station buildings, and shopping centers nationwide, Dessin offers a diverse range of products for everyone, including clothing for women, men, and children, as well as various lifestyle goods.

The Philosophy Behind Dessin

From its inception, Dessin has held dear the words "Extraordinary Ordinary". This phrase signifies the beauty of simplicity in daily life, with products designed for longevity and versatility. The brand's clothing, crafted with high-quality materials, effortlessly fits into various scenes of life, providing a touch of specialness to daily routines.

Upcoming Theme for Autumn & Winter 2025

The theme for the 2025 Autumn and Winter season revolves around "Extraordinary Ordinary Days". Dessin aims to showcase three families who embrace this lifestyle through their stories shared on the official website. The first installment of the series will spotlight the Murayama family from Tochi-gi's Nasu area, highlighting their unique perspectives on balancing work, child-rearing, and community interactions after moving from Tokyo.

Insights from the Murayama Family

In a recent interview following the filming, the Murayama family shared their thoughts on the transition to a rural lifestyle. They noted the inherent challenges of rural living compared to the city, which reflects the beauty of slowing down and appreciating each moment. They express a desire for Dessin's clothing to reach out to those wishing to savor their