OnSkin Launches Safe Choice: A New Standard for Risk-Free Cosmetics

OnSkin, a renowned global app that helps users scan cosmetic products for safety, has recently unveiled its new initiative called Safe Choice. This program is designed to assist consumers in identifying beauty products that consist entirely of safe ingredients, thereby reducing the risk of harmful chemical exposure in their personal care routines.

Understanding Safe Choice

The Safe Choice distinction is awarded to cosmetic formulas that exhibit minimal to no known or suspected health risks. This determination is made through a meticulous analysis conducted by a team of medical and scientific experts at OnSkin, leveraging current findings from authoritative scientific research and regulatory data.

OnSkin evaluates each product's full ingredient list as provided by manufacturers, assessing them against four primary safety criteria: endocrine disruption and reproductive toxicity, carcinogenicity, allergy risk, and high-concentration alerts. These ingredient-level evaluations are consolidated into a unique scoring formula that considers hazard profiles, leading to an overall safety score on a scale of 100.

Only those cosmetic formulas that achieve a score of 95 or above are awarded the Safe Choice badge. This high threshold indicates that, based on OnSkin's expert assessment, the ingredient composition poses no or negligible risks of common adverse health effects when used as intended.

A Commitment to Transparency

The launch of Safe Choice aligns with OnSkin's mission to simplify complex ingredient information, providing clear guidance for everyday consumers. As the beauty industry shifts towards health-conscious products, there is a growing demand for transparency regarding what goes into cosmetics.

Regulatory compliance simply ensures that a product can be sold on the market. However, it does not guarantee that all approved ingredients are equally safe or advisable for routine use. According to Julia Kuprina, OnSkin’s Product Director, “The use of cosmetics may involve various health-related uncertainties that shouldn’t be overlooked.” Factors like dosage, frequency of use, skin conditions, and the purifying requirements of certain chemicals can significantly affect real-world risks.

Individualized Approach

While Safe Choice is a valuable tool for consumers, it’s essential to note that each formula is assessed individually. Product compositions can differ by region. Within the OnSkin app, users can easily spot products that have been awarded the Safe Choice badge through the product certification section of the app.

This safety assessment considers the general population's risk but may not account for individual sensitivities or rare reactions. OnSkin's experts universally recommend performing a patch test before the first use of any product. Additionally, the app allows consumers to set alerts for specific ingredients they prefer to avoid.

A Reliable Source

It’s worth noting that OnSkin operates independently, without any brand collaborations that could potentially influence safety scores. The application's database includes more than 2 million skincare, haircare, makeup, and fragrance products, with continuous updates.

OnSkin is available for both iOS and Android users, making it accessible for anyone looking to make informed decisions about their cosmetic choices.

In summary, OnSkin's Safe Choice initiative represents a significant stride toward safeguarding consumer health, providing a well-researched and transparent approach to cosmetic selections that prioritize safety and ingredient integrity.