CHERY Launches All-New TIGGO7 and TIGGOX7 at Global Brand Night

All-New TIGGO7 and TIGGOX7: The Family-Oriented SUVs

On October 21, 2026, CHERY Automobile Co., Ltd. hosted a remarkable Brand Night in Wuhu, Anhui, celebrating the theme "Together. For Family." This event was not just a product launch; it brought together families from around the world, emphasizing the crucial role that reliable transportation plays in daily family life.

The highlight of the evening was the unveiling of the All-New TIGGO7 and TIGGOX7 models, designed specifically to meet the diverse needs of modern families. The occasion was marked by touching stories shared by families from various countries, including Ecuador, Poland, the UK, Romania, South Africa, and Brazil. These stories illustrated mutual support, strength in adversity, and the importance of dependable family mobility.

All-New TIGGO7: Designed for Everyday Comfort

The All-New TIGGO7 is a family SUV that prioritizes comfort and safety. Its spacious interior is perfectly suited for everyday family life, making it ideal for school commutes, family pick-ups, and weekend adventures. This model stands out not only for its quality construction but also for the comprehensive safety features that offer peace of mind for parents on the go. By catering to the practical needs of families, this SUV facilitates stress-free travel, allowing families to focus on what truly matters—each other.

TIGGOX7: Expanding Horizons for Families

At the same event, the TIGGOX7 made its debut as the first model in the TIGGOX series. Positioned as a Family Comfort Exploration SUV, it targets families looking for a blend of daily practicality and adventure. Families from across the globe shared experiences of how their support enabled their loved ones to pursue careers and hobbies, championing the idea of exploration and growth.

The versatility of the TIGGOX7 allows it to transition effortlessly from urban commuting to off-road excursions. It provides the necessary comfort for daily use while retaining the capability for various terrain challenges. This makes it an ideal companion for families who refuse to compromise between the excitement of adventure and the requirements of daily life.

A Vision for the Future

Zhang Guibing, Executive Vice President of CHERY, took the stage during the Brand Night to reaffirm the company's commitment to evolving family needs in today’s fast-paced world. As families grow and change, CHERY aims to develop products that adapt alongside them, emphasizing quality service and technology integration for an enhanced driving experience.

Furthermore, iconic football legends like Edwin van der Sar and Peter Crouch have joined forces with CHERY as brand ambassadors, reinforcing the company's commitment to family values and community support. The evening showcased a rich tapestry of members’ stories and was more than just a launch; it was a testament to lasting relationships built on shared values.

As part of their ongoing commitment to innovation, CHERY also revealed plans for the 2026 Chery International User Summit where participants can experience the latest in automotive intelligence at the CHERY Q test-drive event. Additionally, the 2026 AiMOGA Robotics Global Launch aims to showcase how robotics can further enrich family life.

Guided by the ethos of “For Family,” CHERY continues to pledge toward enhancing its offerings, aiming to support households' journeys now and well into the future. The unveiling of the TIGGO7 and TIGGOX7 is merely the beginning of a series of innovations focused on connecting and uplifting families worldwide—underscoring the essential nature of dependable and versatile transportation in every family’s journey.