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Assembly Launches Assembly Control

In a groundbreaking move for advertisers, Assembly, a leading media company affiliated with the Stagwell (NASDAQ: STGW) network, has announced the launch of Assembly Control. This innovative solution aims to not only improve brand safety but also enhance campaign effectiveness in the competitive landscape of programmatic media. Officially rolling out in July 2025, this initiative highlights Assembly's commitment to responsive, effective media solutions designed with clients' best interests in mind.

The Need for Brand Safety

As the digital advertising landscape evolves, programmatic advertising has emerged as a dominant force, responsible for over 90% of digital display ad spending in the United States (IAB, 2024). However, this ascent carries inherent challenges, including ad misplacement, fraud, and concerns regarding brand suitability. These issues can dramatically impact a brand's reputation and the overall effectiveness of campaigns. Acknowledging these challenges, Assembly Control provides advertisers with a powerful tool to make sense of this complexity while ensuring that their brand investments yield tangible results.

Matt Adams, Global Chief Operations Officer of Assembly, emphasizes, "Programmatic advertising remains one of the most effective yet intricate channels for brands today. Assembly Control serves as more than just a risk management tool; it is a strategic driver for media performance, ensuring our clients engage in the right contexts, with suitable partners, to achieve better business outcomes."

Key Features of Assembly Control

This new offering incorporates features tailored to address the challenges outlined.

• - Enhanced Campaign Outcomes: Assembly Control leverages data for more strategic inventory selection, allowing advertisers to connect with audiences in meaningful ways.
• - Reduction of Risks: The platform mitigates brand safety and suitability risks by filtering publishers and apps to create a safer advertising environment.
• - Fraud Prevention: It effectively prevents misallocation of media investments, ensuring compliance and integrity.
• - Tiered Controls: Advertisers can customize their approach to safety and suitability, aligning with their individual brand values and risk tolerance.
• - Proprietary Inclusion List: This feature curates a list of verified publishers and sellers, enhancing accountability and transparency in purchasing decisions.

Wayne Blodwell, Global SVP of Programmatic at Assembly, states, "Our aim is clear: to protect our clients' brands while actively driving campaign performance through smarter, more responsible programmatic buying. Advertisers deserve their media dollars to work harder than ever."

Aiming for Client Adoption

Assembly Control represents a significant milestone in Assembly's ongoing commitment to programmatic excellence. With a goal of achieving a 75% client adoption globally by the end of 2025, this initiative reaffirms Assembly's status as a leader in innovative media solutions.

About Assembly

Assembly stands out as a global omnichannel media agency that harmonizes data, talent, and technology to drive growth for some of the world's most prominent brands. By connecting powerful storytelling with a comprehensive set of media capabilities, Assembly consistently champions performance and meaningful business results. Powered by STAGE, its proprietary operating system, and supported by a global team of 2,300 experts across 35 locations, Assembly is devoted to delivering purposeful, impactful work.

As a part of Stagwell, the challenger network redefining marketing, Assembly continues to set new benchmarks for excellence in the industry, ensuring its clients navigate the complexities of digital advertising successfully.

To learn more about Assembly Control and how it can impact your advertising strategy, visit Assembly's official website.