Sneaker Culture: Over 80% Embrace Sneakers in Business Settings
In a groundbreaking study conducted by Cross Marketing, a Tokyo-based marketing research firm, it was discovered that sneakers have significantly gained acceptance in various settings, including the workplace. The survey, which involved over 1,100 respondents aged between 20 and 69, revealed that 74.7% of individuals wear sneakers at least once a week, with 42.8% reporting they wear them almost daily. Interestingly, women are more likely than men to wear sneakers frequently, with over 50% of women in their 20s, 30s, and 50s indicating they wear them nearly every day.
When it comes to purchasing sneakers, a notable 64.0% of participants prefer to explore products in physical stores before making their purchase. In contrast, men in their 40s showed a higher tendency, at 30.4%, for researching and purchasing online. The study highlights the importance of direct customer interaction with products before commitment, showcasing a trend towards experiential shopping.
Regarding the perception of sneakers, around 40.6% of those surveyed associate them with long-lasting comfort during extended periods of walking, a sentiment echoed strongly among women who highlighted attributes like ease of movement and concerns over dirtiness on lighter colors.
The survey also touched on the evolving acceptance of sneakers in business environments. Over 80% of respondents expressed that they believe wearing sneakers to work is acceptable, with 23.8% advocating for more relaxed dress codes. While there remains a minority, specifically 17.8%, who think sneakers should be avoided in professional settings, this sentiment has slightly decreased from previous years. Notably, 34.5% of men in their 40s are in favor of casual wear, indicating a shift towards more progressive clothing choices in the workplace.
As for favorite sneaker brands, Nike, Adidas, New Balance, Converse, Puma, ASICS, and Skechers topped the list, with consumers citing compatibility with various outfits and comfort as primary reasons for their preferences.
The findings of this survey illustrate the transformative role sneakers play not only in fashion but also in workplace dynamics. With trends continuously evolving about footwear, businesses might need to reassess their dress codes to reflect this cultural shift.
For further insights and a deeper look into the survey results, check out the full report here. The study was conducted via internet research utilizing Cross Marketing’s self-survey tool, QiQUMO, and spanned from April 3 to April 5, 2026, gathering 1,100 valid responses. Whether you’re a sneaker enthusiast or simply curious, this study offers valuable insights into today’s sneaker culture and its implications on social and professional settings.
When it comes to purchasing sneakers, a notable 64.0% of participants prefer to explore products in physical stores before making their purchase. In contrast, men in their 40s showed a higher tendency, at 30.4%, for researching and purchasing online. The study highlights the importance of direct customer interaction with products before commitment, showcasing a trend towards experiential shopping.
Regarding the perception of sneakers, around 40.6% of those surveyed associate them with long-lasting comfort during extended periods of walking, a sentiment echoed strongly among women who highlighted attributes like ease of movement and concerns over dirtiness on lighter colors.
The survey also touched on the evolving acceptance of sneakers in business environments. Over 80% of respondents expressed that they believe wearing sneakers to work is acceptable, with 23.8% advocating for more relaxed dress codes. While there remains a minority, specifically 17.8%, who think sneakers should be avoided in professional settings, this sentiment has slightly decreased from previous years. Notably, 34.5% of men in their 40s are in favor of casual wear, indicating a shift towards more progressive clothing choices in the workplace.
As for favorite sneaker brands, Nike, Adidas, New Balance, Converse, Puma, ASICS, and Skechers topped the list, with consumers citing compatibility with various outfits and comfort as primary reasons for their preferences.
The findings of this survey illustrate the transformative role sneakers play not only in fashion but also in workplace dynamics. With trends continuously evolving about footwear, businesses might need to reassess their dress codes to reflect this cultural shift.
For further insights and a deeper look into the survey results, check out the full report here. The study was conducted via internet research utilizing Cross Marketing’s self-survey tool, QiQUMO, and spanned from April 3 to April 5, 2026, gathering 1,100 valid responses. Whether you’re a sneaker enthusiast or simply curious, this study offers valuable insights into today’s sneaker culture and its implications on social and professional settings.
Topics Consumer Products & Retail）
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