#Kenya #Nairobi #Hankook Tire #TBR Fleet

Hankook Tire Hosts 2025 TBR Fleet Meeting in Nairobi

On October 28, 2025, Hankook Tire & Technology, a global leader in tire manufacturing, organized its '2025 TBR Fleet Meeting' in Nairobi, Kenya. The event served as a vital platform for key Original Equipment Manufacturer (OEM) partners and major fleet customers to gather and discuss cutting-edge strategies in tire management aimed at minimizing the Total Cost of Ownership (TCO) and improving operational efficiency.

The gathering highlighted the collaboration between tire manufacturers and fleet operators, emphasizing the importance of synergistic relationships in the automotive industry. One standout moment of the meeting was the presentation of awards to exceptional partners in the fleet sector, celebrating their contributions and achievements in promoting tire excellence and performance.

In a demonstration of their commitment to enhancing tire solutions, Hankook announced a significant new contract for Total Tire Management with Masai Kenya Limited, one of Nairobi's prominent fleet operators. This agreement empowers Silverstone, an established partner, to exclusively provide Hankook's TBR tires alongside extensive aftersales support. This includes deploying onsite technicians, conducting regular inspections, and providing technical consulting services aimed at maximizing tire performance for their clients. As the demands of the fleet industry evolve, such proactive measures ensure that these partnerships yield tangible benefits and sustainable outcomes.

During the event, Jong Woo Kim, Vice President of Hankook's Middle East Africa division, took to the stage to present insights into Hankook's ongoing growth, innovation initiatives, and collaborative efforts across the African continent. Kim emphasized East Africa's significance as a key growth area for Hankook. He stated, “Through strategic collaboration and technical excellence, we aim to strengthen our leadership position and support our partners in achieving measurable cost savings.” Such vision underlines Hankook's dedication to not only advancing its market presence but also fostering holistic partnerships that contribute to mutual growth.

Furthermore, the integration of sophisticated tire solutions, training workshops, and data-driven services were highlighted as essential components of Hankook's strategic plan to enhance fleet safety and operational efficiencies. By investing in these initiatives, the company is poised to support fleet partners in building a more sustainable future.

The Nairobi event was not merely a meeting; it was a turning point for Hankook Tire’s vision in the fleet management realm. With its focus on proactive partnerships and innovative tire solutions, Hankook is set to redefine the standards of efficiency in the trucking and road transportation industry. The company aims to empower fleet operators throughout East Africa by providing tailored support and resources, ensuring that they navigate the complexities of tire management with confidence.

With such initiatives in place, Hankook Tire continues to reinforce its role as a leading innovator in the tire industry, demonstrating an unwavering commitment to operational excellence and sustainability. As the landscape of fleet operations evolves, Hankook remains dedicated to adapting its strategies to meet the emerging needs of its partners, ensuring long-term value and success for all stakeholders involved.