Exciting Summer Pop-up Shops at Laforet Harajuku: From Kimonos to Pingu Collaborations!

Laforet Harajuku's Summer Pop-up Shops

Laforet Harajuku is set to brighten up the early summer months with a series of exciting pop-up shops launching from June 14. Over the span of June and July, various themed events will take center stage, including the annual "Yukata in Laforet" collection and a special collaboration with the beloved character Pingu.

Pop-up Shop Highlights

From June 14 to June 23, The Little Cat Shop will inhabit the entrance space, offering a delightful array of cat-themed merchandise, courtesy of MILK Inc. Fans of the brand will be thrilled to discover new cat-inspired items, from trendy T-shirts to whimsical accessories. This ten-day shop aims to celebrate the brand’s legacy, which has been captivating fans for over 50 years. Collaborations with notable brands like Hiroshi Fujiwara's fragment design and UNDERCOVER will also present unique cat-themed creations.

Shifting gears to June 25 to July 6, BALENCIAGA EYEWEAR POPUP will make its debut, showcasing the highly anticipated SS25 eyewear collection. Customers can expect to find the iconic "SIGNATURE" sunglasses, featuring a striking design with bold logos, distinct silhouettes, and exclusive packaging when purchased. This pop-up is a must-visit for fashion enthusiasts looking for cutting-edge eyewear.

From June 20 to June 29, the Mellowneon pop-up on the second floor will exhibit a charming collection of casual, feminine attire aimed at the modern woman stepping into adulthood. Customers can purchase popular co-branded items as well as swimwear, featuring limited-edition novelties while supplies last.

Cultural Celebrations with Japanese Tradition

July brings a celebration of tradition with the Yukata in Laforet festival, running from July 1 to July 22. This event will feature six shops, including newcomers and well-loved brands like iroca and MIKI SAKURA, showcasing beautiful yukata and accessories. Each vendor will offer unique renditions of traditional attire, including modern customized pieces aimed at enhancing the wearer’s style.

Tsukikageya will also showcase its revered craftsmanship, blending traditional methods with innovative styles, featuring items like the much-anticipated “YozoraShiku” earrings and handmade garments. Visitors can delve further into the world of yukata with Kimono Adore, offering customizable options and contemporary designs.

Special Events and Collaborations

The collaboration with Pingu will occur from June 26 to July 9, offering an interactive experience with themed products spread across several shops in Laforet Harajuku. Shoppers will receive adorable Pingu stickers with purchases and can indulge in limited-edition items and food offerings at MILK MILK MILK! including exclusive drinks and desserts.

For art enthusiasts, Aito Kyoki Market on the B0.5F will host exhibitions featuring works from renowned artists, who will craft unique pieces that reflect the joy and nostalgia associated with childhood memories.

Conclusion

Laforet Harajuku stands ready to embrace the vibrancy of summer through its variety of pop-up shops and cultural festivities. With so much to offer, including character collaborations and traditional clothing, visitors are invited to experience a unique and colorful season. Whether indulging in fashion, art, or special treats, Laforet Harajuku promises a memorable summer for all.

Make sure to mark your calendars and join us in celebrating this exciting summer season at Laforet Harajuku!