Huda Beauty Partners with Nadeen Ayoub, Miss Universe Palestine, for Empowerment and Change
Huda Beauty Joins Forces with Miss Universe Palestine
Huda Beauty, a celebrated global beauty brand founded by Huda Kattan in 2013, has officially partnered with Nadeen Ayoub, who holds the title of Miss Universe Palestine. This collaboration aims to empower women and promote inclusiveness through beauty and self-expression. With a vibrant personality and a strong commitment to social causes, Ayoub epitomizes the qualities that Huda Beauty champions.
At just 27, Nadeen Ayoub is not only a model but also a prominent advocate for well-being and sustainability. She is the founder of the Olive Green Academy, as well as the Sayidat Falasteen Foundation, both of which focus on education, environmental sustainability, and empowering women. Her initiatives combine technology, environmental awareness, and social impact, aligning perfectly with Huda Beauty's mission to promote beauty as a force for empowerment.
As Ayoub prepares to represent Palestine in the upcoming Miss Universe pageant in November, she will stand among over 130 contestants from various countries in Bangkok, Thailand. This significant role allows her to showcase her values of determination, beauty, and impact on a global stage. Huda Beauty’s involvement as an official sponsor underscores the brand's commitment to celebrating women who use their platforms to inspire real change.
This partnership is more than just a collaboration; it's a statement about the brand’s values and its dedication to authenticity and representation. Huda Kattan, the visionary behind Huda Beauty, emphasizes that beauty is about being true to oneself and overcoming societal norms. With Ayoub embodying these attributes, the partnership fosters a powerful message of empowerment.
The relationship between Huda Beauty and Nadeen Ayoub represents a bold step in redefining beauty standards, illustrating that true beauty lies in strength, authenticity, and being unapologetically oneself. Together, they aim to highlight the pivotal role women can play in creating meaningful change, one step at a time.
Huda Beauty is committed to fostering a sense of community among beauty enthusiasts globally. The brand continues to challenge conventional beauty standards while providing innovative and iconic products, such as the Easy Primer and Easy Bake Setting Powder, ensuring that beauty is accessible and enjoyable for everyone.
In June 2025, Huda Beauty achieved a significant milestone by becoming an independent brand, reinforcing its dedication to creative liberty and community-driven innovation. Recognized as a global leader in the beauty industry, the brand has also garnered various prestigious awards, including the Allure Best of Beauty Award and the Cosmopolitan Beauty Award, highlighting its high-quality standards and innovative approach.
Nadeen Ayoub’s journey as Miss Universe Palestine, paired with Huda Beauty's unwavering support, signifies a powerful narrative of courage, resilience, and the undeniable impact of women in making a difference. Together, they aim to inspire people not only in their home country but also around the world.
This exciting partnership is a perfect illustration of how beauty can transcend mere aesthetics and become a transformative social movement. Huda Beauty invites everyone to embrace their individuality and join in championing the values of empowerment and progress, as they celebrate the beauty of diversity and the power of women to enact change.