#USA #Los Angeles #Material Handling #Forklifts Group #Doosan

Cromer Material Handling Transitions to Forklifts Group

In a significant move announced on March 4, 2025, Cromer Material Handling, along with Doosan Material Handling Solutions of Southern California, is officially transitioning to become part of Forklifts Group. This development marks a strategic effort to enhance their market presence and operational capabilities in the material handling industry.

Based in Columbus, Ohio, the Forklifts Group is a well-known distributor specializing in material handling solutions, boasting over 40 years of combined experience in equipment, parts, service, repairs, and rental capabilities. The group collaborates with leading original equipment manufacturers such as Bobcat and Linde, earning numerous Dealer of Excellence awards within the industry, especially along the East Coast. The expansion into the Western markets signifies a new chapter for Forklifts Group, further solidifying its reputation in the industry.

The existing dealerships in California including locales such as Fresno, Sacramento, Manteca, Bakersfield, San Diego, Santa María, and Los Angeles, as well as Las Vegas, Nevada, will continue to operate under the direction of Brent Poulton, who has taken the role of President of Forklifts Group on the West Coast. Poulton emphasizes that this merger is a pivotal step in their growth trajectory, allowing them to tap into the extensive resources and excellent reputation of Forklifts Group. He believes this collaboration will yield immediate benefits and bolster their position as a leader in the material handling field, while also executing an aggressive national growth strategy.

The brand transition is expected to be finalized by early April, with the new branding reflected across all company communications and materials.

About Forklifts Group

The Forklifts Group comprises full-service dealerships across the country, each with decades of experience in material handling. The organization provides a comprehensive range of products and services tailored to meet customer needs, ensuring the highest levels of service. Recently, Forklifts Group received recognition from Bobcat Company with a prestigious Diamond Award, affirming its status as a high-performing dealer in the material handling equipment sector. For more information about Forklifts Group and its offerings, visit forkliftsgroup.com.

This strategic transition encourages optimism for the future of material handling logistics and indicates significant growth opportunities for all involved parties as they align their resources and expertise under the Forklifts Group banner.

Moreover, this merger not only speaks to the ambitions of Cromer Material Handling and Doosan but also reflects broader industry trends towards consolidation and increased collaboration among key players in the material handling sector. As they navigate this critical phase, all eyes will be on how they integrate their operations and leverage their collective strength to serve their clients better than ever before.