#Japan #Tokyo #Cow Soap #AWA-YA #Shimokitazawa

A Special Event in Shimokitazawa: 'Minna no AWA-YA Meets Shimokitazawa'

From May 23 to 25, 2025, Cow Soap Co., Ltd. will host a unique real-world event titled 'Minna no AWA-YA meets Shimokitazawa' at Shimokitazawa ADRIFT. This event follows the grand opening of their official online shop on April 1, 2025, and promises a delightful blend of gourmet food and vintage fashion. The festival will celebrate the local culture of Shimokitazawa while introducing new products, including the exclusive 'Blue Box' items.

A First for the Online Shop

This will be the first real-world event of its kind for the online shop, which has previously attracted over 45,000 attendees with the popular 'Red Box AWA-YA' event. The concept behind this new event is to merge the cultural essence and kindness that Cow Soap has nurtured over the years with the vibrant local culture of Shimokitazawa. Expect a warm welcome as fans explore the various collaborations spanning food, music, and vintage fashion.

As a prelude to the event, a stamp rally will commence on May 8, 2025, allowing attendees to experience 'Minna no AWA-YA' around Shimokitazawa. This exciting initiative is designed to foster connections between Cow Soap's gentle products and the charm of the neighborhood, providing visitors a chance to enjoy both aspects in unison.

Introducing New 'Blue Box' Items

At the heart of this event is the debut of the 'Blue Box' items, which will be available for purchase for the first time. These exclusive products feature fragrances inspired by Cow Soap's ethos of gentleness and freshness. Alongside the popular 'Red Box' offerings, visitors will find a variety of items, including beautifully packaged beauty creams and refreshing body sheets, ensuring there’s something for both dedicated fans and newcomers alike.

The sentiment behind 'Minna no AWA-YA' reflects a desire to walk together with fans. With many special experiences planned, attendees are encouraged to bring family and friends to partake in this festive celebration.

Fun Activities and Collaborations

The event will also feature interactive installations such as 'FIND OLD AKABAKO,' where visitors can experience the nostalgic charm of historical red box packages, and foam hand-pack experiences – perfect for those who enjoy hands-on activities. Attendees can celebrate the online shop's success with various engaging contents designed just for them.

Moreover, an innovative shopping experience awaits, showcasing reviews from fans alongside Cow Soap products, ensuring visitors can discover favorites based on genuine feedback.

A unique 'red box' karuta (Japanese playing cards) will further enhance social interaction among attendees, allowing fans to share fun facts and stories related to Cow Soap as they enjoy this fresh take on an old tradition.

The 'Red Box Merchandise Project' Continues

Following the success of previous iterations, the latest 'Red Box Merchandise Project' will invite attendees to vote for new products and freely share ideas for future items. This participatory initiative empowers the community to co-create wonderful Cow Soap additions together.

Experience the City with a Stamp Rally

Starting May 8, 2025, participants will have the opportunity to engage in a digital stamp rally, where they can explore various local businesses showcasing Cow Soap’s ethos. The visual map for the stamp rally will feature Nacchi, the vocalist of the popular rock band 'Sabasister,' embodying the spirited essence of Shimokitazawa.

This vibrant collaboration with a total of 25 venues throughout Shimokitazawa will highlight the unique synergy between Cow Soap's commitment to kindness and the individuality of local shops, including cafes, vintage stores, bookstores, and bathhouses.

Special Collaborations and Tasty Treats

Among the delightful offerings during the event, visitors can savor two stunning milk rare cheesecake creations at CAFE FLIGHT LOUNGE, inspired by the characteristics of both the Red and Blue Boxes – a rose flavor representing the Red Box and a refreshing jasmine flavor for the Blue Box. Guests can also enjoy various other culinary collaborations set to please a wide array of tastes during this celebratory event.

In conclusion, 'Minna no AWA-YA meets Shimokitazawa' promises to be a memorable endeavor uniting the charm of Cow Soap action along with the inviting spirit of Shimokitazawa's vibrant community. As the event approaches, fans can keep updated through the official website and social media channels. Don't miss this unique opportunity to experience the heart and soul of both Cow Soap and Shimokitazawa!

Event Details

• - Dates: May 23-25, 2025
• - Location: Shimokitazawa ADRIFT
• - Time: 11:00 AM - 8:00 PM (last entry at 7:30 PM)
• - Admission: Free
• - Reservation: Register via Cow Soap’s official LINE account for priority entry.