#Japan #Tokyo #Butter Chicken #Ishichan #Heiwa Foods

New Product Launch: "Ishichan Maieu!! Tomato Butter Chicken Curry"

On February 6, Heiwa Foods will unveil a new retort curry entitled "Ishichan Maieu!! Tomato Butter Chicken Curry". This product joins the growing Ishichan curry series, building upon the success of last year’s "Ishichan Maieu!! Momo Curry" and "Ishichan Maieu!! Bubu Curry". The new offering promises a delightful balance of tomato richness and acidity, perfect for pairing with either pasta or rice.

Product Overview

• - Product Name: Ishichan Maieu!! Tomato Butter Chicken Curry (Medium Spicy)
• - Release Date: February 6, available nationwide
• - Usage Instructions: Simply place the sealed packet into boiling water for 3 to 5 minutes before enjoying.

Product Features

What sets this curry apart is its sumptuous sauce accentuated by a fragrant butter flavor, savory chicken, and sweet, creamy onions. It's a rich blend of ingredients designed to amplify the essence of tomatoes, delivering both depth and zing. Made with the “Tomato Plenty Maieu” method, this Butter Chicken Curry stands out for its unique and intense flavors.

Development Insights

The creation of the Ishichan Maieu!! Tomato Butter Chicken Curry was inspired by a playful remark from Ishichan (Hidehiko Ishizuka), who said, “Just the name 'butter' at the beginning brings happiness, doesn’t it?” This sparked the idea to make butter chicken as the second installment in the Ishichan curry series. The goal was to encapsulate Ishichan's favorite flavors—a blend reminiscent of tomato chicken stew and butter chicken curry.

1. Aimed Balance of Flavors: This curry effectively highlights the sweetness and texture of onions while maintaining the tangy richness of tomatoes.
2. Unique Flavor Design: It’s crafted in a way that the aroma of butter envelops your taste buds, while the ensuing rush of onion sweetness and chicken savoriness is perfectly complemented by the tanginess of tomatoes.
3. Meticulous Creation: The curry chefs paid keen attention to achieving a harmonious balance of tomato's richness and acidity, fulfilling Ishichan’s strict culinary demands.

Series Highlights

This latest offering joins the lineup of the Ishichan Maieu!! Curry series:

• - Ishichan Maieu!! Tomato Butter Chicken
• - Ishichan Maieu!! Momo Curry
• - Ishichan Maieu!! Bubu Curry

The collaboration between Ishichan (Hidehiko Ishizuka) and the Todoroki Curry Development Laboratory showcases Ishichan’s culinary dedication and passion. Each product features his personal touch, from the flavor inception to the design of the packaging. This curry is not just a meal; it's a celebration of flavors crafted with care for all curry enthusiasts across the country.

About Ishichan

Ishichan, known for his catchphrase “Maieu!!”, is a master food commentator, famed throughout Japan for his unwavering love for delicious curry. He famously stated, "Curry is the best liquid food given to us by the gods," and relentlessly pursues the perfect curry experience.

About Todoroki Curry Development Laboratory

Founded by Heiwa Foods, the Todoroki Curry Development Laboratory, located in Setagaya, Tokyo, focuses on creating innovative curry and spice products. With a history dating back to 1931, the lab combines extensive expertise and knowledge to create delicious curry offerings.

For more information on other products by Heiwa Foods, you can explore their official online shop and product catalog available on their website.