A Spicy New Addition to the Noodle Aisle
On November 10, 2025, Myojo Foods Co., under President Akihiro Toyotome, will launch the much-anticipated "Myojo Asian Hot Mala Soup Noodles" nationwide. This new product series promises to delight fans of bold, spicy flavors, featuring a unique combination of ingredients that reflect the best of Asian cuisine.
Introducing Asian Hot Series
The Asian Hot series has been created in response to the surging interest among younger generations in countries like South Korea, Taiwan, and China. The series aims to capture the essence of popular Asian noodle dishes, combining vibrant presentations, addictive flavors, and the allure of regional pop culture. The term "Hot" not only signifies the level of spice but also reflects current trends, making it the perfect fit for the culinary cravings of today's consumers.
The series kicks off with the
Myojo Asian Hot Mala Soup Noodles, a dish that has been gaining significant traction in Japan. Esteemed for its complex flavor profile, Mala soup has a growing fan base, particularly among those in their 20s and 30s, as specialty shops pop up and consistently draw large crowds.
Flavor Explosion
Myojo's Mala Soup Noodles stand out due to their rich yet delicate soup base, derived from beef and pork and blended with doubanjiang (fermented bean paste) and 15 distinctive spices. To enhance the experience, a special mala seasoning oil infused with fragrant Sichuan peppercorn adds a signature touch, creating a flavorful, aromatic broth.
The soup is beautifully complemented by a vibrant assortment of five ingredients: seasoned pork cubes, bok choy, cabbage, shiitake mushrooms, and red bell peppers, all contributing to both taste and visual appeal. The noodles used are Myojo's unique non-fried kind, designed to hold up well in the flavorful broth, ensuring a satisfying texture.
Perfect for Autumn Evenings
As the fall season approaches, cozying up with a bowl of Myojo Asian Hot Mala Soup Noodles is the perfect way to experience the trend of intense flavors from Asia. These noodles invite everyone, especially fans of spicy food, to indulge in a flavor journey that is sure to leave a lasting impression.
Product Features
- - Noodles: Smooth exterior with a chewy, firm center, all non-fried.
- - Soup: A rich mala broth made from beef and pork base seasoned with doubanjiang and 15 spices.
- - Special Ingredients: Comes with a special mala seasoning oil that enhances the numbing flavor of Sichuan peppercorn.
- - Vegetables: A colorful array including pork cubes, bok choy, cabbage, shiitake mushrooms, and red bell peppers.
Product Details
- - Product Name: Myojo Asian Hot Mala Soup Noodles
- - Content: 93g (70g of noodles)
- - JAN Code: 4902881411806
- - Packaging: 93g x 12 = 1 case
- - Suggested Retail Price: 278 yen (excluding tax)
- - Release Date: November 10, 2025
- - Availability: Nationwide
In summary, Myojo Asian Hot Mala Soup Noodles represent a careful curation of flavors designed to tantalize your taste buds while immersing you in the rich tapestry of Asian culinary traditions. This is a must-try product for anyone seeking new and exciting dining experiences!