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Subaru's Commitment to Philanthropy

In a heartfelt celebration of community and charity, Subaru of America, Inc. proudly announces the return of its annual Subaru Share the Love® Event for the 18th consecutive year beginning November 20, 2025. This remarkable initiative aims to surpass a cumulative total of over $350 million donated to various charitable organizations, demonstrating Subaru's enduring commitment to philanthropy and social responsibility.

A Legacy of Generosity

For the past 17 years, the Subaru Share the Love Event has seen the company make significant contributions to numerous altruistic causes, including well-respected organizations such as the American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels America, and the National Park Foundation. In addition to these national partnerships, Subaru retailers will also highlight over 830 local hometown charities that reflect the diverse values and needs of the communities they serve.

Jeff Walters, President and Chief Operating Officer of Subaru of America, expressed his pride in the event, stating, "As we kick off this holiday season, we're especially honored to give back to the causes we value deeply. Through our annual Share the Love Event, Subaru and our retailers across the country shine a light on the generosity and care that define the support of our communities. Inspired by what matters to our customers and our retailers, we're proud of the meaningful impact this event creates."

Community Impact and Contributions

From November 20, 2025, to January 2, 2026, Subaru will donate $250 for each new vehicle purchased or leased to a charity of the customer's choice. In addition, Subaru retailers are encouraged to contribute an extra $50 to local charities, ensuring that the giving extends beyond just national organizations to include community-based initiatives. Furthermore, during the campaign period, several retailers will donate $5 to their registered hometown charities for each qualifying Subaru vehicle that returns for routine service visits.

The numbers speak volumes; over the previous 17 years, Subaru has contributed nearly $320 million to causes across the nation, aiding more than 2,700 hometown charities. This year marks a pivotal moment as Subaru aims to collectively facilitate contributions surpassing $350 million, symbolizing their unwavering support for communities everywhere.

Highlighting Key Partnerships

1. ASPCA®
Subaru stands as the largest corporate donor to the ASPCA, a critical organization working tirelessly to end animal cruelty and providing shelter and resources to protect animal lives. Through its partnership, Subaru has aided in the rescue and adoption efforts for over 142,000 animals.

2. Make-A-Wish®
As the largest automotive donor to Make-A-Wish, Subaru contributes to fulfilling life-changing wishes for children facing critical illnesses. The impact of emotional support and optimism this initiative provides goes beyond the individual, transforming the lives of families as they cherish hope and joy.

3. Meals on Wheels America
Subaru's robust partnership with Meals on Wheels signifies their commitment to combating senior hunger and isolation. The automotive giant has facilitated the delivery of nearly 5 million meals and friendly visits to seniors through its contributions.

4. National Park Foundation
As a principal corporate donor, Subaru assists in preserving and enhancing America’s national parks. Their involvement ensures that these beautiful spaces remain protected for current and future generations.

Join the Movement

The Subaru Share the Love Event is not just a charitable initiative; it's an invitation for customers to participate in making a significant impact. Subaru is dedicated to being more than a car company, emphasizing community service and environmental stewardship. To find out more about the event and how to be involved, visit www.subaru.com/share.

With their longstanding commitment to philanthropy and community involvement, Subaru continues to exemplify how businesses can positively influence society. As the 2025 event approaches, the brand encourages everyone to take part in spreading love this holiday season, ensuring that together, we can all create a brighter tomorrow.