BEYOND FREE Launches Special Vegan Menu Across Four Restaurants in Japan

Introduction

In an exciting development for food enthusiasts and health-conscious individuals, BEYOND FREE, a brand known for its plant-based offerings, is collaborating with four popular restaurants across Japan. From October 15 to November 14, 2025, diners can enjoy a special vegan and vegetarian menu designed to cater to diverse dietary needs.

The Collaboration

The partnership includes a variety of renowned establishments: APRON The DINER, Asian Restaurant Basil Marunouchi, Oysters and Wine Tavern FISHMANS SAPPORO, and Aurora. This collaboration was initiated in response to a growing demand for vegan and vegetarian options, particularly from the increasing number of international visitors to Japan. The restaurants will offer diverse and delectable plant-based dishes suitable not only for vegans and vegetarians but also for anyone interested in healthier eating or sustainable food choices.

Restaurants and Their Unique Menus

1. APRON The DINER
- Cross-Power Plant Plate (990 JPY): This lunch plate features a croissant, two varieties of potato salad, fried delicacies, and fresh salad made from plant-based ingredients. Available only during lunch hours.
- Plant-Based Sea Urchin Esque Potatoes (660 JPY): A rich potato salad incorporating a delightful sea urchin-flavored paste, served during dinner hours.
- Location: 1F, APA Hotel Kanda Ekimae, Tokyo. Accessible within 3 minutes from Kanda Station.

2. Asian Restaurant Basil Marunouchi
- Vegan Croissants (500 JPY for two): Newly introduced vegan croissants that pair perfectly with curry, available during dinner.
- Vegan Cheesecake (750 JPY): This creamy cheesecake is rich in flavor, satisfying attendees’ cravings for dessert.
- Location: B1, Palace Building, Marunouchi, Tokyo. Just a minute's walk from Otemachi Station.

3. Oysters and Wine Tavern FISHMANS SAPPORO
- Seasonal Vegetable and Sea Urchin Paste Gratin (870 JPY): A delicious gratin made with seasonal vegetables and a creamy, plant-based sea urchin paste.
- Seasonal Vegetable with Plant-Based Mentaiko Dip (870 JPY): Fresh vegetables served with a homemade mayonnaise and a distinctly flavored dip.
- Location: 3F, Rindo Building, Sapporo. Only minutes away from Odori Station.

4. Aurora
- Plant-Based Baked Cheesecake with Acai Soy Milk Ice Cream (400-500 JPY): Enjoy a delicious dessert that merges rich flavors with a healthy twist.
- Plant-Based Croissant: Crafted with plant-based cream, it boasts a light and flaky texture, particularly delightful during breakfast.
- Location: 1-7-5 Yushima, Bunkyo, Tokyo. A short 5-minute walk from Ochanomizu Station.

Background and Market Trends

With the ongoing increase in the tourism sector in Japan, projected to hit 60 million visitors annually by 2030, there has been a noticeable spike in demand for diverse dining options, especially catering to special diets like veganism and vegetarianism. A study involving 300 restaurant stakeholders found that a majority perceived offering vegan and vegetarian options as burdensome due to operational complexities and menu development hurdles. BEYOND FREE aims to alleviate these challenges by providing ready-to-use plant-based ingredients that simplify the process for restaurants while satisfying the rising consumer interest in healthier dining choices.

Conclusion

This collaboration between BEYOND FREE and the selected restaurants not only represents a significant step towards enhancing Japan's dining landscape, but it also showcases the brand's commitment to promoting a diverse and inclusive food culture. As more people turn to plant-based diets for health and environmental reasons, collaborations like this will pave the way for broader acceptance and delicious options for all diners.

For more information regarding BEYOND FREE and their offerings, visit their official website and their Instagram.