#Japan #Nagoya #Canon #Olive #MIRAI Fund

Canon Marketing Japan's Investment in Olive

In a groundbreaking move aimed at bridging the emotional gaps in communication within our society, Canon Marketing Japan, under the leadership of CEO Masachika Adachi, has made a strategic investment in Olive Co., Ltd. This investment was facilitated through their corporate venture capital (CVC) fund, the Canon Marketing Japan MIRAI Fund.

About Olive

Olive, founded in August 2022, has its headquarters in Nagoya, Aichi Prefecture, and is spearheaded by CEO Seiji Takeuchi. The company is pioneering the advancement of emotion visualization through an innovative platform named "LaCause." This technology harnesses biometric data—including heart rates and body movements—captured non-intrusively via smartphones and computers. This enables Olive to analyze and visualize human emotions without relying on conventional facial expression evaluations, which can be influenced by external factors.

One remarkable aspect of Olive's technology is its ability to obtain biometric data while maintaining user privacy; the platform does not involve recording or photographing users while gathering data. This feature makes it particularly well-suited for individuals who may struggle to express their emotions verbally or through conventional social cues.

Applications Across Various Domains

The applications of emotion visualization are vast, spanning industries such as health management, education, tourism, retail, healthcare, and entertainment. With its cutting-edge technology, Olive aspires to foster a society where individuals can intuitively understand and "read" each other's feelings, promoting a deeper sense of empathy and connection among people.

Canon Marketing Japan MIRAI Fund

The Canon Marketing Japan MIRAI Fund is designed to explore innovative business ideas and forward-thinking technologies to contribute to societal improvements. One of its key investment areas is "Life Purpose," focusing on creating services that enhance mental well-being and empower individuals to lead healthier lives. By recognizing the significant potential of Olive's emotional visualization technology and the company's clear vision spearheaded by its leadership, Canon MJ has decided to participate in this fundraising initiative.

Collaborative Efforts for a Better Future

Canon Marketing Japan aims to leverage its partnership with Olive to utilize emotion analysis technology, creating environments where seamless communication can flourish. This collaboration is directed toward reducing stress as well as maintaining and improving both mental and physical health, ultimately enhancing quality of life and creating a safer society.

As Canon progresses with this partnership, it anticipates that the wider applications of Olive's technology will generate meaningful insights leading to various social benefits.

Contact Information

For inquiries, please contact:
Canon Marketing Japan Co., Ltd.
R&B Promotion Center

For more information, visit:

• - Canon Marketing Japan R&B Homepage
• - Canon Marketing Japan MIRAI Fund Homepage

Olive Overview

• - Company Name: Olive Co., Ltd.
• - Establishment Date: August 2022
• - Location: 4-15 Nishiki 2-chome, Naka-ku, Nagoya, Aichi Prefecture
• - Representative: Seiji Takeuchi
• - Business Focus: Visualization and application of human emotions through biometric data
• - Website: Olive Homepage

About Canon Marketing Japan MIRAI Fund

Canon MJ Group launched the R&B (Research & Business Development) Promotion Center in January 2024, signaling its commitment to addressing societal challenges through innovative business creations. Additionally, it has established the Canon Marketing Japan MIRAI Fund—an approximately 10 billion yen CVC fund—dedicated to fostering open innovation with startups possessing advanced technologies and creative business ideas.

• - Registered Name: Canon Marketing Japan MIRAI Fund (キヤノンマーケティングジャパン未来投資事業有限責任組合)
• - General Partner: Global Brain Corporation
• - Limited Partners: Canon Marketing Japan Co., Ltd.
• - Fund Size: 10 billion yen

This investment underscores Canon's dedication to utilizing advanced technology for emotional well-being and highlights Olive's potential in transforming how society perceives and communicates emotions.