Live Board Connects KEIO MIRARERU VISION to Impressive Digital OOH Advertising

Introduction

In a groundbreaking move for the advertising industry, Live Board, a digital out-of-home (OOH) advertising network operator, is set to start distributing advertisements through the KEIO MIRARERU VISION Shibuya Megawall from July 7, 2025. This collaboration incorporates advanced impression analysis based on visibility-adjusted contacts (VAC), providing a more effective way to connect brands with their audience.

Overview of KEIO MIRARERU VISION

The Shibuya Megawall is an expansive outdoor digital screen, characterized by its high-resolution vertical LED displays. Strategically located at the intersection of Dogenzaka and Bunka-mura-dori, it attracts the youth culture and tourists, making it an ideal platform for targeted advertising. The vibrant atmosphere of Shibuya Station ensures it captures ample foot traffic, further enhancing advertisers' reach.

The Live Board Integration

The partnership between Live Board and Keio Agency, which manages the KEIO MIRARERU VISION, marks a notable shift in how advertisements will be sold and distributed. Starting in 2025, advertisers can leverage location data and analytical techniques powered by NTT Docomo to determine how many viewers are likely to see their ads. This approach combines traditional purchasing methods with innovative technological insights, allowing for campaigns tailored to audience behavior in real-time.

Better Metrics through VAC

VAC, or Visibility Adjusted Contact, is an innovative metric introduced by Live Board that takes into account various factors affecting the actual visibility of ads. This includes the number of people present in the viewing area (OTS or Opportunity to See) and their likelihood of engaging with the ad (OTC or Opportunity to Contact), considering obstacles and movement directions. By integrating these insights, Live Board estimates a more accurate number of viewers who would actually see the advertisement, refining targeting strategies for brands.

What It Means for Advertisers

This development is particularly significant in a post-pandemic world, where audience dynamics can rapidly shift. It enables advertisers to adapt quickly to changes in foot traffic and consumer behavior. Live Board allows campaigns to be dynamically adjusted based on real-time data, resulting in more efficient ad spend and improved return on investment (ROI). Clients will benefit from this new offering by achieving better engagement and conversion rates.

Live Board's Digital OOH Network

Currently, Live Board operates over 60,700 digital screens across the nation, expanding partnerships beyond their owned screens. This vast network allows advertisers unprecedented reach and flexibility in campaign execution while utilizing big data for audience segmentation based on demographics like age and gender. Live Board’s strategy positions them as leaders in the digital OOH space, paving the way for a future where ads are highly targeted and effective.

Conclusion

With the launch of this innovative advertising approach through KEIO MIRARERU VISION, Live Board is setting a new standard in the OOH advertising landscape. The integration of advanced analytics and real-time data signifies a transformative step towards a more responsive and effective advertising ecosystem. Advertisers looking to engage effectively with their audiences will find valuable opportunities through this collaboration, ensuring that their messages not only reach but resonate with potential customers.

For further details, please visit the Live Board website at LIVE BOARD Website or the KEIO agency page at KEIO Megawall Details.