Unlocking Business Potential: Cox Teams Up with Author Gene Marks for The AI Business Playbook

Navigating the Future of Business with AI



In a world rapidly evolving due to artificial intelligence (AI), Cox Business has released a significant resource aimed at business leaders. The newly launched The AI Business Playbook, authored by renowned columnist Gene Marks, serves as a guide to help organizations seamlessly integrate AI into their business strategies. With exclusive insights from Cox Business executives, this playbook promises to be an indispensable tool for companies seeking to harness the power of AI while avoiding common pitfalls.

The Reality of AI Adoption



As AI technology transforms the landscape of business, leaders find themselves under pressure to keep up. However, the truth is that the majority of organizations are not lagging; they are merely starting to explore this new era. The integration of AI into daily business operations is no longer a futuristic idea; it has become an essential aspect of modern commerce. According to findings from a recent Cox Business study, over 60% of Gen Z and Millennials exhibit optimism towards the role AI will play in their careers, although a significant portion also expresses concerns regarding its implications for their future.

Marks leverages his two decades of experience in both business ownership and journalism to deliver practical insights. He emphasizes, “Businesses don’t need bigger promises about AI; they need practical direction.” This collaboration with Cox Business was vital in crafting a guide that is both grounded and aligned with the real-world ambitions of companies.

Key Takeaways for Business Leaders



The AI Business Playbook equips leaders with essential knowledge and strategies, covering areas such as:
  • - Separating Fact from Hype: Understanding that most organizations are still in exploratory phases.
  • - Avoiding Costly Mistakes: Insights into why rapid AI adoption is challenging and how to invest wisely for tangible returns.
  • - Employee Engagement: Strategies for implementing AI without causing workplace anxiety, including effective staff training and tweaking productivity metrics.
  • - Critical Vendor Conversations: Learning to identify AI features in core platforms that enhance profitability and productivity.
  • - Establishing AI Policies: Developing a simple, effective policy framework to manage risks associated with AI.
  • - Realistic Timelines: Setting achievable timelines for AI automation while leveraging organizational data smartly.
  • - Learning from the Best: Real-world examples from industry giants like Amazon and Klarna that provide actionable insights for all businesses.

Infrastructure and Trust



Successful AI integration demands more than just insightful guidance; it requires robust infrastructure and reliable connectivity. Select chapters within the playbook feature exclusive insights from Cox Business executives on critical topics such as infrastructure reliability, security, and workforce preparedness.
Jeff Breaux, Cox’s Executive Vice President, highlights the necessity of trustworthy partnerships in AI implementation: “For AI to truly work, businesses need reliable connectivity and a partner they can trust.”

By collaborating with experts like Gene Marks, Cox Business aspires to empower companies not just to explore AI technologies but to deploy them confidently, ensuring a measurable impact on their operations.

Part of an expansive portfolio of managed IT and cloud services, RapidScale, a division of Cox Business, offers tailored strategies in AI, machine learning, and big data that cater to the unique needs of organizations.

How to Access the AI Business Playbook



The AI Business Playbook is available at no cost as a downloadable resource from Cox Business. This essential guide awaits those ready to leverage AI effectively for strategic growth. Interested businesses can download their copy here.

About Cox Communications



Cox Communications is dedicated to fostering meaningful human experiences through technology. As the largest private broadband provider in the United States, Cox operates fiber networks across more than 30 states, delivering cutting-edge connectivity and advanced IT services to approximately seven million households and businesses nationwide. Being a part of the Cox Enterprises family since 1898, Cox Communications focuses on empowering others and promoting diversity across products, communities, and partnerships. Through its various services, including Hospitality Network and RapidScale, Cox provides a comprehensive suite that supports varied business applications.

Topics Business Technology)

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