Chan de Herb 35 Years
2025-09-03 01:58:00

Celebrating 35 Years of Chan de Herb with Special Events and Offers

Celebrate 35 Years of Chan de Herb



Chan de Herb, a well-known cosmetics shop operated by Atre Co., Ltd., is marking its 35th anniversary. The first store opened in Shibuya, Tokyo, on September 28, 1990, and the anniversary will culminate on September 28, 2025. To express gratitude to loyal customers over the past three and a half decades, Chan de Herb is launching the '35th HAPPY ANNIVERSARY' event.

Special Anniversary Gifts


To commemorate this milestone, Chan de Herb will be offering original novelty gifts at select stores during the event period.

First Round: Original Printed Pringles


  • - Duration: September 4 (Thu) - September 6 (Sat), 2025 (while stocks last)
  • - Eligibility: Customers spending over ¥2,000 (tax included).

Second Round: Original Logo Kassa Brushes


  • - Duration: September 25 (Thu) - September 27 (Sat), 2025 (while stocks last)
  • - Eligibility: Customers spending over ¥5,000 (tax included).

Participating Stores:
  • - Shin-Urayasu
  • - Ebisu
  • - Ueno
  • - Omori
  • - Tabata
  • - Musashiurawa
  • - Nishi-funabashi
  • - Ofuna
  • - Toride
  • - Kumagaya
  • - Urayasu Metro Pia
  • - Soka VARIE

Exclusive Discounts via LINE


In celebration of the anniversary, Chan de Herb will also provide a 10% off coupon exclusively for friends on its official LINE account.
  • - Usage Period: September 8 (Mon) - September 15 (Mon, holiday), 2025
  • - Usage Requirement: Valid for one-time use on purchases over ¥3,000 (tax included)
  • - Eligible Stores: Same as above

Exclusive Launch of COUPE Hair Care Products


To further celebrate the 35th anniversary, Chan de Herb will exclusively launch the popular hair care line COUPE, developed by the influential and well-respected stylist Yuya Koyama, known as 'Koyayuu'.
The COUPE brand specializes in hair care products designed for achieving beautiful hair, utilizing pioneering techniques that originated in Kyushu. Currently, these products can only be found at select COUPE salons and Chan de Herb locations.

Available Stores for COUPE Products:


  • - Shin-Urayasu
  • - Ebisu
  • - Ueno
  • - Omori
  • - Tabata
  • - Musashiurawa
  • - Nishi-funabashi
  • - Ofuna
  • - Toride
  • - Kumagaya
  • - Urayasu Metro Pia

About Yuya Koyama


Yuya Koyama is a prominent stylist at his salon COUPE and an advocate for beautiful hair. He actively shares product reviews and hair care tips with an audience of over 700,000 followers on social media.

Company Overview


  • - Company Name: Atre Co., Ltd.
  • - Location: 4-1-18 Ebisu, Shibuya-ku, Tokyo, Japan
  • - Establishment: April 2, 1990
  • - Capital: ¥1.63 billion
  • - CEO: Hiroyuki Takahashi
  • - Industry: Management and operation of station buildings and shops, including Atre Ebisu, Atre Shinagawa, Atre Kichijoji, and Atre Ueno, as well as the Chan de Herb brand.


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Topics Consumer Products & Retail)

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