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Accor and Standard Textile Join Forces for Luxury Linen Collection

In an exciting development for luxury hospitality, Accor, a prominent name in the hotel industry, has partnered with Standard Textile Co., Inc. to introduce the Mascioni Hotel Collection. This strategic alliance aims to provide exclusive, high-quality linens across more than 350 luxury properties worldwide under Accor's umbrella, which includes the prestigious Fairmont, Sofitel Legend, Sofitel, and MGallery brands.

The Mascioni Hotel Collection

The Mascioni Hotel Collection represents a pinnacle of luxury, featuring custom-designed bed and bath linens that serve to elevate the guest experience. The collection is crafted from premium cotton, ensuring that it retains both softness and durability over time. Each brand under Accor will incorporate these exquisite linens in a way that aligns with its unique identity. For instance, Sofitel and Sofitel Legend will showcase the brand's signature French elegance, while MGallery Collection will focus on contemporary aesthetics, and Fairmont will embody refined luxury.

Omer Acar, the Managing Director of Fairmont, articulated the essence of this collaboration: “Fairmont Hotels & Resorts are always about being welcoming, accessible, and authentic, creating spaces that make guests feel at home while allowing them to have exceptional experiences.” This partnership truly embodies a commitment to excellence, ensuring that guests enjoy an unrivaled level of comfort and sophistication.

Maud Bailly, Chief Executive Officer at Sofitel Legend, Sofitel, and MGallery Emblems, also expressed pride over this partnership, stating, “We are very proud to partner with the Mascioni Hotel Collection, which aligns our luxury offerings with the pinnacle of Italian textile craftsmanship. This strategic collaboration is redefining elegance and comfort in our rooms, providing guests worldwide with a truly extraordinary experience.”

History of Mascioni Hotel Collection

Founded in 1957, Mascioni has a rich heritage in the textile industry and was acquired by Standard Textile in 2018. Since then, it has established a reputation for providing tailored linens specifically designed for the hospitality sector. With this partnership with Accor, the Mascioni Hotel Collection sets a new benchmark in luxury, combining innovation and classic elegance to enhance the ambiance of high-end hotels.

Gary Heiman, CEO of Standard Textile, expressed enthusiasm for the collaboration, emphasizing how Accor's luxury portfolio reflects sophistication, innovation, and personalized experiences that align perfectly with the Mascioni brand values. This partnership provides an opportunity to create something truly special and establish a new standard for luxury textiles in hospitality.

Commitment to Sustainability

In line with both companies' commitment to social responsibility and sustainability, the Mascioni Hotel Collection proudly carries the OEKO-TEX Standard 100 certification. This means that all products in the collection are free from harmful chemicals, ensuring that they are safe for both guests and the environment.

About Standard Textile

Since its inception in 1940, Standard Textile has established a culture centered on innovation, quality, and service. Holding more than 150 patents, the company’s products are designed for durability, longevity, and value. As a vertically integrated company, Standard Textile leads in providing comprehensive solutions in the institutional textile and apparel market, serving sectors such as healthcare, hospitality, and interiors utilizing its expertise in textile design, production, and laundering.

For more information about Standard Textile, visit standardtextile.com.

About Accor

Accor is a worldwide leader in the hotel industry, managing more than 5,700 hotels and resorts across over 110 countries. The group offers a diverse hospitality ecosystem featuring over 45 hotel brands ranging from luxury to economy. Through the loyalty program and booking platform ALL Accor, members enjoy unique experiences and a depth of hospitality loyalty. Accor’s mission is to pioneer the art of responsible hospitality that connects cultures with genuine care and attention. Founded in 1967, Accor SA is listed in the CAC-40 index on the Paris Stock Exchange, with its ISIN code being FR0000120404.

For more about Accor, visit group.accor.com.

Through the Mascioni Hotel Collection, Accor and Standard Textile are set to redefine luxury in hotel stays, providing guests with an experience that is not only sumptuous but also ingrained with a philosophy of care for our planet.