#Japan #Tokyo #VMC #Arara Inc. #BIMI

Enhancing Trust with BIMI and VMC

In a significant stride towards reinforcing email security, Arara Inc., a subsidiary of Peicloud Holdings (TSE Growth: 4015), has integrated Brand Indicators for Message Identification (BIMI) and Verified Mark Certificate (VMC) into its email service, Arara Message. This strategic move, set to take effect in March 2026, aims to increase trust in email communications and bolster defenses against phishing attacks. The incorporation of these standards will display company logos on emails sent from Arara's domain, arara.com, enabling recipients to visually verify the legitimacy of the emails they receive.

Addressing the Challenge of Phishing

In recent years, the surge in phishing and spoofing emails has raised doubts among recipients, causing them to hesitate to open even legitimate emails from companies. By leveraging BIMI and VMC, Arara aims to provide users with a clear method to ascertain the authenticity of messages. This not only enhances the security of email interactions but is also expected to improve email deliverability and open rates, critical components for robust email marketing efforts. With the implementation of BIMI and VMC, Arara is set to fortify its email service offerings and enhance brand visibility while safeguarding email communications.

Understanding BIMI and VMC

BIMI is a protocol that allows companies to display their branded logos in the emails they send, ensuring recipients can immediately recognize valid correspondence from trusted sources. To successfully display a brand logo, a Verified Mark Certificate (VMC) issued by a certification authority is required. The issuance of a VMC involves verification of specific criteria to establish the authenticity of the logo, which are as follows:

• - Confirmation of the website operator's presence.
• - Validation of domain ownership.
• - Registration and validation of the trademark.

By satisfying these requirements, companies can exhibit their logos safely, reducing the risks associated with unsolicited emails and phishing scams.

Introduction to Arara Message

Arara Message is a sophisticated email distribution service designed for businesses, allowing high-speed delivery of bulk emails with impressive deliverability rates. Utilizing automatic tuning based on recipient domains greatly mitigates the risks of undeliverable or delayed messages. Besides API integration for notification and newsletter dispatch, the service offers a comprehensive suite of features, including HTML email creation, performance measurement, and AI-powered subject line suggestions.

Arara further supports efficiency and maximizes marketing impact by providing professional management of email distribution tasks. This encapsulates not merely a service provision but a complete solution facilitating businesses to communicate effectively through email while ensuring the security and reliability of their messages.

About Arara Inc.

Arara Inc. is a fully owned subsidiary of Peicloud Holdings, established in October 2023, with corporate headquarters located in Aoyama Tower, Minato-ku, Tokyo. It is committed to delivering innovative messaging solutions and playing a pivotal role in enhancing the security and effectiveness of email communication.

For more information, visit Arara’s official website.

All company names and product names/ service names mentioned are trademarks or registered trademarks of their respective owners.
The contents and information provided in this press release are accurate as of the time of announcement and may change without prior notice. Please understand this in advance.