Meizu's Global Comeback at MWC25: Announcing the Flyme AI Ecosystem

In an exciting revelation during the Mobile World Congress (MWC) held in Barcelona on March 6, 2025, Meizu made a significant return to the global market. Gu Binbin, the executive director of Meizu's international operations, shared vital insights into the brand's innovative strategies and the ambitious Flyme AI ecosystem.

Following a surge in popularity across both China and international markets, the announcement of Meizu's comeback was met with enthusiasm from fans and tech enthusiasts alike. Gu Binbin's first insight shed light on the company's globalization strategy, emphasizing the crucial need for market-driven demand and technological innovations.

"Our globalization strategy is built on two pillars: market demand and technological innovations," Gu explained, revealing the strategic thought process that drives Meizu. Currently active in over 30 countries and regions, including Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe, the company recognizes that each market requires tailored solutions. This approach, encapsulated in the phrase 'Global vision, local execution,' ensures that marketing, R&D, and customer support resonate with the unique dynamics of each market, forming the foundation of Meizu's localization strategy. With plans to enhance its presence in existing markets, Meizu is also on the lookout for new opportunities.

Notably, Gu highlighted that the company's current operational strategies set it apart from competitors, focusing on the integration of smartphones, XR (Extended Reality), and smart vehicles within the Flyme AI ecosystem. As per Meizu's philosophy, these elements are pivotal to the digital lifestyles of the future, and while they serve distinct purposes, they harmoniously interconnect from a technical standpoint.

The core of this ecosystem is the Flyme AIOS, which seamlessly integrates smartphones, XR devices, and smart cars to provide a more comprehensive and intelligent experience to users. For example, consumers can set navigation rules using their smartphones while synchronizing information with the central control screens in their XR glasses and vehicles. During meetings, the XR glasses can translate and sync agendas in real-time with smartphones and computers, while the smart vehicle can automatically determine the optimal route based on the user's schedule. This multi-terminal shared experience not only boosts user efficiency but also enhances the value and applicability of the products.

Last year, Meizu launched its 'All in AI' initiative, positioning artificial intelligence at the center of its product development. This AI-centric approach has allowed the brand to construct a convergent AI ecosystem across various use cases, ensuring it delivers smarter features to users. For instance, AI technology improves functionalities such as photography, voice assistance, and personalized recommendations on smartphones. Similarly, XR glasses leverage AI for innovative applications like real-time translation, navigation, and conference assistance.

The smart vehicles are equipped with the Flyme Auto system powered by AI, which enhances driving support for users. Furthermore, collaboration with Geely Group has expedited the implementation of Flyme Auto technology and bolstered the automotive sector's capabilities. Flyme Auto has emerged as one of China's leading automotive operating systems, installed in over 500,000 vehicles. As of January 2025, the sales volume for smart cars featuring Flyme Auto exceeded 132,000 units, securing the top position in the market.

Flyme Auto has already begun its global journey, synchronized with models from Geely, LYNK & CO, and others, making its way to regions in the Middle East, Eastern Europe, and Asia-Pacific, offering thousands of customers a unique smart experience across multiple platforms.

It's worth mentioning that Meizu is part of DreamSmart Group, a leader in the smart ecosystem, focusing on AI products across three main categories: smartphones, XR, and smart vehicles. With profound technological expertise from various sectors, DreamSmart aims to shape the future of intelligent ecosystems.

Looking ahead, Meizu is committed to adhering to the 'All in AI' strategy and its globalization tactics while continuously investing in product development and market expansion, aiming to deliver increasingly eco-friendly products for technology enthusiasts worldwide.