New TV Commercial
2025-07-03 02:21:25

New TV Commercial Featuring Hiroyuki Eguchi and Meru Nukumi Promotes Voter Participation

Encouraging Voter Participation with a New Campaign



As the 2025 Japanese Senate elections approach, the Ministry of Internal Affairs and Communications is launching a campaign to encourage voter participation. To promote early voting and raise awareness among voters, popular actor Hiroyuki Eguchi and model-actress Meru Nukumi have been chosen as the faces of this initiative. Their new TV commercial, titled "It's Time to Vote! Our Vote is a Step Toward Tomorrow!" will officially start airing on July 3, 2025.

Overview of the Commercial


The campaign will consist of two distinct versions of the commercial: one focusing on encouraging participation on election day and the other promoting early voting for those who may have schedule conflicts on that day. With the catchy tagline, “It's Time to Vote! Our Vote is a Step Toward Tomorrow!,” the commercial aims to resonate with a broad audience, leveraging the appeal of both Eguchi, popular across various age groups, and Nukumi, a rising star among younger viewers.

Behind the Scenes: Making the Commercial


The filming of the commercial unfolded in a warm and friendly atmosphere, highlighting the prior collaboration between Eguchi and Nukumi. Eguchi, aware of his responsibilities as the campaign's image character, focused on conveying a strong and impactful message through his expressions. meanwhile, Nukumi aimed to create a friendly and approachable demeanor, which she achieved through her engaging smiles. Their chemistry shone during the shoot, with moments of genuine laughter spontaneously occurring between them, which reflected their harmonious rapport and contributed to a joyful filming experience.

About the Stars


Hiroyuki Eguchi
Born on January 1, 1968, in Tokyo, Eguchi has been a prominent figure in the Japanese entertainment industry since debuting as an actor in 1986. He became well-known for his roles in popular TV dramas like "Under One Roof" and "Emergency Room 24/7." More recently, he has appeared in Netflix's "House of Ninjas" and the WOWOW series "Somebody in This Town." Upcoming projects include the TV Asahi drama “Kidnapping Day” scheduled to start on July 8 and the films “Tokyo MER: Running Emergency Medical Room” set for release on August 1 and “Silent Fleet: Arctic Ocean War” on September 26.

Meru Nukumi
Born on March 6, 2002, in Aichi Prefecture, Nukumi is a well-loved exclusive model for CanCam, often referred to as "Meruru" by her fans. She has gained popularity through her appearances on variety shows like "Hirunandesu" and "The Breakthrough Files" on Nippon Television. Making her acting debut in 2021, her performance as the heroine in the 2022 film “Moekare wa Orangeiro” earned her the New Actor Award at the 46th Japan Academy Awards. She will soon take on her first leading role in the TBS drama “Kururi: Who Fell in Love with Me?” set to air in April 2024, alongside her participation in the film “Tokyo MER: Running Emergency Medical Room” releasing on August 1.

Conclusion


Encouraging voter awareness and participation is more important than ever. Through this creative initiative featuring beloved public figures, the Ministry of Internal Affairs and Communications aims to inspire citizens to take action and contribute to the democratic process. Keep an eye out for the heartfelt campaign set to launch in July, as it promises not only to motivate voters but also to warmly resonate within communities across Japan.


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Topics Policy & Public Interest)

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