#United States #Global Expansion #Choice Hotels #North Bethesda #Hotel Growth

Choice Hotels International Reports Exceptional Growth in 2025

In a significant announcement made on January 26, 2026, Choice Hotels International, Inc. (NYSE: CHH) showcased its impressive global development results for the year 2025. The company has made remarkable strides in expanding its international presence, driven by a standout surge in growth across key segments, particularly in the extended stay, upscale, and core brands.

Record International Growth

Choice Hotels saw its portfolio outside the United States swell to nearly 160,000 rooms, reflecting a robust 13% increase in room numbers. This substantial growth was punctuated by the onboarding of 130 new international hotels in prime markets. The focus on strengthening ownership and operational control in core markets was exemplified by the company's acquisition of the remaining 50% stake in the Choice Hotels Canada joint venture. This strategic move positions them well for sustained long-term growth.

Further emphasizing its commitment to expansion, Choice Hotels signed multi-unit agreements for six new Ascend Collection properties in Québec. Simultaneously, the company continued its European expansion, culminating in the signing of a 50-unit Quality Suites agreement in France, nearly doubling its existing presence there. Additionally, foraying into Poland with an Ascend Collection property, Choice Hotels is setting the stage for future growth opportunities across this critical market.

New Horizons in Asia and Latin America

The company is also carving a path in Asia, launching its MainStay Suites brand in Australia with seven new properties, showcasing the brand's promising start in a new international market. With a landmark franchise partnership signed in China, a 70-unit distribution agreement anticipates more than 100 Comfort and Quality hotels over the next four years, solidifying Choice's aspirations in Asia.

Latin America witnessed significant expansions as well, including the opening of Radisson Blu in Argentina and a Radisson Red near Rosario. Renewing its partnership with Atlantica in Brazil and entering Suriname with a Radisson hotel exemplifies Choice's dynamic strategy for growth across the region.

Dominance in Extended Stay Segment

Choice Hotels' extended stay brands achieved unprecedented success in 2025, with the opening of 66 new domestic extended stay hotels, underscoring the escalating demand from both guests and franchise owners. Highlights included a considerable opening of 28 WoodSpring Suites and the notable launch of Everhome Suites in Somerset, New York. The company awarded 93 franchise agreements across its extended stay brands, strengthening its foothold in one of the fastest-growing segments of the hospitality industry.

Months of collaborative efforts culminated in the first-ever Extended Stay marketing campaign, titled "Stay in Your Rhythm." This initiative unites all extended stay brands under a single value proposition, thereby enhancing guest experience and brand visibility.

Continued Growth in Upscale and Core Brands

Moreover, Choice Hotels' upscale segment recorded steady growth through the successful opening of 27 new hotels from the Ascend Collection, Cambria Hotels, and Radisson. With a robust pipeline of 133 domestic upscale hotels anticipated for 2026, the company is on the verge of further strengthening its market position.

In addition, core brand performance remained strong, with the awarding of 247 new franchise agreements in the U.S., a clear indication of sustained franchisee interest across the midscale and economy sectors. Growth metrics showed considerable increases among brands like Country Inn & Suites and Quality Inn, supported by various brand initiatives designed to elevate the guest experience.

Conclusion and Future Outlook

Patrick Pacious, President and CEO of Choice Hotels International, expressed pride in the company's accomplishments and emphasized that the momentum built in 2025 is foundational for the forthcoming year. With an extensive development pipeline and a commitment to innovation and partnership, Choice Hotels is positioning itself for continued, sustainable success in 2026 and beyond, reaffirming its stature as one of the premier global lodging franchisors.

For more information about Choice Hotels and its diverse portfolio, visit www.choicehotels.com.