WITT Certified Seal Launches at NYC Show, Transforming Wellness Travel Experiences

A New Era in Wellness Travel

On January 22, 2025, WITT™ (Wellness in Travel & Tourism) announced the launch of the WITT Certified Seal during the Travel & Adventure Show (TAS) in New York City. This groundbreaking certification aims to identify hotels that genuinely prioritize wellness, setting new standards for travelers seeking authentic wellness experiences.

The Unveiling at TAS

As part of the TAS event on January 25-26, thousands of travel enthusiasts, industry professionals, and media representatives will have the opportunity to learn about the WITT Certified Seal. This seal is designed to guide travelers in finding accommodations that foster well-being, sustainability, and exceptional service.

More than a Marketing Claim

What sets the WITT Certified Seal apart is its foundation in rigorously developed standards rather than mere marketing hype. Properties undergo thorough on-site audits based on over 100 criteria, ensuring that they truly offer a comprehensive wellness experience.

Robin Ruiz, CEO and Founder of WITT, stated, “The WITT Certified Seal represents a new era of accountability and excellence in wellness travel. Our mission is to empower travelers with trusted resources, enabling them to make informed decisions and prioritize wellness on their journeys.”

Diverse Properties for Every Traveler

WITT is committed to making wellness travel more inclusive and accessible. The certification covers a wide range of accommodation types, from nature-based retreats and boutique inns to luxury destination spa resorts. Each of these hotels emphasizes holistic wellness under the WITT Five Pillars of Wellness:

1. Healthy Eating - Emphasizing nutritious, locally sourced cuisine.
2. Holistic Healing - Featuring spa therapies and mind-body programs.
3. Nature - Providing immersive experiences that connect guests with the natural environment.
4. Movement - Offering fitness options, outdoor activities, and mindful movement practices.
5. Local Impact - Promoting sustainable practices and community engagement.

Currently, over 100 hotels in the U.S. and Canada carry the WITT certification, and the organization is expanding its reach globally. For travelers looking for certified wellness properties, they can explore the directory available at wittcertified.com/directory and follow the latest trends and offers on social media (@wittcertified).

About WITT

WITT™ is a global pioneer in wellness certification for the hospitality industry, setting stringent standards for properties at every development stage. Through its certification and educational initiatives, WITT strives to enhance wellness travel and create transformative experiences that positively impact both individuals and the environment. To learn more about WITT and its mission, visit wittcertified.com.