BIC Soleil Partners with Pro Volleyball Federation for 2025 Championship in Groundbreaking Sponsorship

BIC Soleil Becomes Title Sponsor of the 2025 PVF Championship

In an exciting development for volleyball enthusiasts, BIC Soleil has been announced as the title sponsor for the 2025 championship of the Pro Volleyball Federation (PVF). With a mission to enhance visibility for its athletes and fans, BIC Soleil's partnership emphasizes their commitment to fostering women's sports participation and empowerment.

The championship is set to take place on May 9 and 11 at the Lee's Family Forum in Henderson, Nevada, just outside Las Vegas. The event will feature the top four teams in the league, competing fiercely for the coveted championship title. Fans can catch all the thrilling action as the matches will be broadcast nationally on CBS Sports Network, ensuring that the high-energy excitement reaches volleyball fans across the country.

Volleyball is currently experiencing an explosion of interest, with participation levels soaring among high school and club athletes. According to the National Federation of State High School Associations, the sport recorded an impressive 470,488 players in U.S. high schools for the 2022-23 season. This surge in participation is mirrored in USA Volleyball’s club scene, which reported 333,208 junior athletes aged 11 to 18, marking a remarkable 40% increase since the 2013-14 season. This expanding pool of talent illustrates the growing enthusiasm and energy surrounding volleyball, making BIC's sponsorship perfectly timed.

As the official title sponsor and razor for PVF, BIC Soleil will present an interactive campaign designed to engage fans across multiple platforms. Viewers can participate in various activities during matches, including the chance to win exclusive merchandise through a clever commercial titled "Set a BIC, Score a BIC." This encourages viewers to scan a QR code while watching the games, blending the excitement of volleyball with the chance to win in a fun and engaging way.

Star athletes, including Ally Batenhorst from the Omaha Supernovas and Mia Tuaniga from Atlanta Vibe, will take center stage in showcasing their pre-game routines. Their involvement will help fans connect with their heroes while emphasizing the commitment to performance and excellence that sports demand. "It’s an honor for BIC Soleil to join the excitement surrounding women's volleyball during the PVF's groundbreaking second season," remarked Haven Cockerham, Chief Commercial Officer for North America at BIC. "This partnership aligns BIC’s passion for improving everyday life with the vibrant enthusiasm of volleyball fans, who support incredible athletes. We are proud to be part of the movement energizing this fan-favorite sport."

Furthermore, BIC Soleil’s products are designed to empower women and enhance their self-care routines. The new BIC Soleil Glide razor aims to simplify shaving without compromising comfort, featuring five blades that contour effortlessly, complemented by moisture bars infused with nourishing ingredients like shea, cocoa, and mango butters for hydration. This user-friendly design ensures a pampering and smooth shave experience, even without the use of shaving cream, making it a perfect companion for active women.

As the PVF Championship prepares to make waves in the volleyball community, it is an exciting time for women’s sports. "BIC Soleil empowers women to feel their best every day, and our athletes bring that same energy to every serve," remarked Jen Spicher, CEO of Pro Volleyball Federation. This partnership not only highlights BIC Soleil’s commitment to women's sports but is also instrumental in showcasing the role of the PVF in professional athletics. It marks a step forward in the visibility and celebration of women's sports, demonstrating why the PVF is the premier league in the nation.

As the championship unfolds, all eyes will be on the action-packed matches and the uniting of a global brand dedicated to women's empowerment and sports excellence. The partnership between BIC Soleil and PVF is sure to leave a positive impact on the sporting landscape, inspiring future generations of female athletes in volleyball and beyond.

For the latest updates and information on the championship, stay tuned to CBS Sports Network and follow BIC and PVF's journey as they elevate women's volleyball to new heights.