#Japan #Tokyo #Vintage Fashion #Koenji #AWESOME

A New Destination for Vintage Enthusiasts in Koenji

On June 13, 2025, the vintage clothing paradise of Koenji will welcome a fresh cultural landmark: the second location of "AWESOME by BRING." Operated by STAYGOLD, a company with a mission to promote the "NEXT REUSE CULTURE," this store will serve as a treasure trove for fashion lovers, offering an impressive selection of unique, vintage items.

What to Expect at AWESOME Koenji

The new store, located at 4-27-7 Koenji South, Suginami Ward, specializes in meticulously sourced vintage T-shirts, denim pieces, and accessories from both domestic and international markets. You'll find rare band tees from the '90s and other one-of-a-kind items that embody the stories and historical significance of fashion from different eras. The store's staff, well-versed in vintage culture, will provide personalized customer service, offering insights into the background of each item and styling tips to enhance your experience.

As part of the Koenji cultural scene, AWESOME aims to become a beloved local establishment, growing alongside the community it serves. With a commitment to quality and authenticity, the store is designed to bridge the past and present through fashion narrative.

Grand Opening Event

To celebrate the grand opening, an exciting event will take place from June 13 to June 15, featuring an exclusive selection of VINTAGE items. Highlighted products will include:

• - VINTAGE Carhartt 40-50s Coveralls (Size 48) - A rare find with a heart tag.
• - VINTAGE Carhartt 50s Blanket Chore Coat (Size 50) - Another must-have for vintage enthusiasts.
• - Levi's VINTAGE 506XX 46 Model (Size 42) - A classic piece for collection.
• - Levi's VINTAGE 501XX 53 Model (Real Size W34 L28) - Exemplifying timeless style.

This event offers an exceptional opportunity to explore rare pieces cherished since the 1940s and 1950s. Remember, items will be available on a first-come-first-served basis, so arrive early to avoid missing out!

Insights from the Store Manager, Yukino

Yukino, the store manager of AWESOME Koenji, shares her excitement about the launch. "Opening our second AWESOME store in the vintage capital of Koenji fills me with both excitement and anxiety. Our goal is not just to sell 'old things,' but to connect customers with unique, narrative-rich items. Through these pieces, we aspire to enrich the lifestyle and values of our customers. We aim to create a beloved store that resonates for years to come."

The vision behind AWESOME by BRING goes beyond selling vintage clothing; it seeks to transform consumer behavior by promoting reuse and sustainability in fashion. By providing high-quality vintage items, the store encourages new stories and experiences for every customer, whether they are veteran vintage collectors or newcomers.

About STAYGOLD

Founded in April 2014 and headquartered in Shibuya, Tokyo, STAYGOLD employs around 500 staff members as of April 2025. The company operates various businesses that center on reuse and environmental sustainability, aiming to redefine the perception of second-hand goods as a standard consumer choice.

For more information, visit their official sites or check their social media outlets for updates!

Contact Information

• - Phone: 03-6427-1153
• - Website: STAYGOLD

AWESOME by BRING Koenji Store is committed to becoming your go-to destination for rare vintage finds and authentic fashion stories that celebrate both our past and present.