#China #Beijing #Chery #AutoChina #TIGGO V

CHERY's New Value Proposition Launch at AutoChina 2026

On April 24, 2026, at the renowned AutoChina 2026, CHERY made waves in the automotive industry by unveiling its innovative value proposition: 'For Family'. This announcement not only highlighted CHERY's commitment to enhancing family mobility but also laid out its ambitious plan to serve 10 million families worldwide by 2030.

Emphasizing Family Values

During the event, Jeff Zhang, CEO of the CHERY Brand, stood before the audience to discuss the brand's new slogan and philosophy. He stated, “‘For Family’ is not just a slogan; it's a promise to protect the well-being and joy of every journey through trusted quality and thoughtful technology.” This impactful declaration resonated deeply with attendees, earning widespread praise.

CHERY's strong presence across over 120 countries and regions reflects its ongoing commitment to the global automotive market. With 4.5 million families currently utilizing its high-quality products and services, CHERY showcases its growing influence—one family selects a CHERY vehicle every minute globally.

Strategic Modernization and Global Network

To enhance its service to families, CHERY has developed a comprehensive global network, comprising eight R&D centers, 36 manufacturing bases, over 2000 dealers, and more than 1800 service centers. This infrastructure not only supports high-quality vehicle production but also fosters local community engagement through localized development practices under the motto, ‘In somewhere, For somewhere, Be somewhere’. Through this approach, CHERY aims for mutual benefit, symbiosis, and shared prosperity with local communities.

The Pillars of 'For Family'

The 'For Family' proposition rests on three key pillars that emphasize unmatched safety. These pillars advocate for:
1. Now for Everyone: Ensuring accessibility of quality solutions to all families.
2. Equality of Space: Providing ample space in vehicles for family comfort and functionality.
3. Equality of Technologies: Making advanced technologies available to enhance family safety and travel experience.

The TIGGO V, which premiered at this auto show, is a concrete embodiment of this new proposition. CHERY's commitment to its customers continues to evolve. Since the formal launch of the CHERY FAMILY CARE service brand last year, the company's initiatives have steadily progressed towards a bright future in family transportation.

Conclusion

As CHERY takes this significant step forward, it wholeheartedly embraces the challenge of enhancing family mobility on a global scale. With the launch of the 'For Family' value proposition, the company pledges to not only innovate in vehicle technology and quality but also cultivate experiences that enrich family travels and ensure their safety and happiness on the road. Together with millions of families worldwide, CHERY continues to aim for a better, more connected future in automotive care and mobility solutions.