Introduction
In a groundbreaking partnership, Optty, a B Corp-certified global payments infrastructure provider, has joined forces with ekko, a sustainability-focused platform for banks and payment providers. This collaboration aims to make sustainable payment methods a standard practice across the globe, enabling businesses to scale eco-friendly solutions effortlessly.
Bridging the Gap in Consumer Demand for Sustainability
According to a recent GlobeScan survey, climate change is becoming increasingly significant to consumers, with 63% considering it a serious issue in 2023, up from 49% in 2003. This shift in consumer attitudes highlights the urgent need for businesses to adopt sustainable practices. Ekko and Optty are responding to this demand by providing businesses with the tools to track carbon emissions associated with their transactions, thereby enabling customers to make environmentally-conscious choices more readily.
Empowering Retailers and Financial Institutions
This partnership allows retailers to integrate ekko's real-time sustainability resources into their payment methods via Optty's global payment platform. Operating in over 140 countries, Optty facilitates access to local payment methods, making it easier for retailers to adopt sustainable payment options. This integration can be activated with just one click, streamlining the process while saving time and resources for businesses.
Enhancing Customer Experience through Sustainability
The platform also allows consumers to contribute to recognized environmental projects through micro-donations during their purchasing process. This feature transforms everyday shopping into an opportunity for positive climate action, enabling consumers to align their spending habits with their values effortlessly. As a part of this initiative, insights on businesses' carbon footprints will be accessible during the checkout process, encouraging informed purchasing decisions.
Leadership Perspectives
Oli Cook, CEO and co-founder of ekko, expressed that this partnership represents a pivotal moment for the future of payments. "Consumers want to make more sustainable choices, and companies are seeking ways to support them in that pursuit. By collaborating with Optty, we are simplifying the carbon tracking process and providing companies the option to offset their carbon footprint without added complexity. Together, we are turning everyday actions into positive impacts."
Steven Ritchie, interim CEO of Optty, noted that their mission has always been to simplify payments while giving merchants more control. He emphasized that integrating sustainability into payments was a natural progression. "By partnering with ekko, we enable companies to implement a powerful climate-conscious payment solution that enhances customer engagement while supporting the planet and creating real impact. As a certified B Corp committed to advanced financial technology and ethical business practices, we are proud to lead the way in establishing sustainable payments as the new norm."
Conclusion
The collaboration between ekko and Optty is set to revolutionize the way businesses approach payment solutions, making it easier for them to embed sustainability into their operations. This innovative partnership offers a straightforward, effective method for integrating eco-friendly practices without disrupting existing structures. As sustainable payments become increasingly crucial in today’s global economy, this initiative is likely to have significant implications for both businesses and consumers moving forward.
To learn more about this collaboration and what it means for the future of payments, visit
ekko.earth or
optty.com.