#Japan #Tokyo #20th Anniversary #Hospitality Partners #HPG

Celebrating 20 Years of Hospitality Partnerships Group

The Hospitality Partners Group (HPG), which operates various hospitality ventures across Japan, is excited to announce its 20th anniversary on July 22, 2025. Celebrating this significant milestone, HPG will launch the "HPG 20th Anniversary Campaign" starting from July 15, 2025. This initiative aims to express gratitude to all customers who have supported HPG over the years, offering special promotions and prizes across its facilities nationwide.

About Hospitality Partners Group

HPG, led by Hospitality Operations Co., Ltd., encompasses a diverse range of hospitality businesses, including hotels, ryokans (traditional inns), glamping sites, ski resorts, golf courses, dining establishments, and childcare facilities. With over 175 operational sites, HPG is committed to revitalizing local economies while catering to the unique needs of each community. Their mission is articulated beautifully in their corporate slogan: "We make people smile through hospitality."

The group boasts a wide array of brands including Smile Hotel, Smile Hotel Premium, Smile Smart Inn, Hotel Emisia, Hotel Enoue, and Smile Resort. Each brand represents HPG’s dedication to quality service and a heartfelt connection with guests. Surrounding their 20-year journey, they will present logos of their various brands, showcasing the commitment and spirit encapsulated in each design.

The 20th Anniversary Campaign

To kick off the celebrations, HPG will conduct a grand campaign that offers exclusive prizes such as accommodation vouchers, resort passes, dining vouchers, and more to lucky participants. The campaign runs from July 15 to August 31, 2025, and is exclusively available to HPG newsletter subscribers. Participants are encouraged to sign up and take part in the draw for a chance to win one of the 64 pairs of luxurious gifts available for a total of 154 winners.

Prize Details

1. Hotel Accommodation Vouchers:
- Smile Hotels and Smile Hotel Premium, inviting 10 pairs (20 guests) to experience a complimentary stay.
- Hotel Emisia Sapporo is providing 3 pairs (6 guests) with a 1-night, 2-day stay, including breakfast and spa vouchers.
- Hotel Emisia Tokyo Tachikawa also offers 3 pairs (6 guests) with a 1-night, 2-day stay with breakfast.
- Hotel Enoue Hakodate welcomes 3 pairs (6 guests) for a 1-night stay with breakfast included.
2. Resort Accommodation & Activity Passes:
- A pair of one-day ski lift tickets for 20 pairs (40 guests) at five Smile Resort ski sites, including Maiko Snow Resort and Yuuzawa Nakazato Snow Resort.
- 2 pairs (4 guests) can enjoy a 1-night glamping experience in Nasu, including dinner and breakfast.
- Many more activity vouchers available, including a free play fee for the Nasuu Country Club for 3 winning teams (12 guests).
3. Dining Vouchers:
- A product exchange coupon for one item from five of their brands including Waritako and Smiley Crepes for 20 winners.
- Dining invites at Hotel Emisia's Sky Restaurants are also included for 10 pairs (20 guests) at both Sapporo and Tokyo locations.

A Vision for Sustainability

As HPG commemorates its two decades of operation, it continues to look forward. HPG’s commitment to hospitality will not only enhance guest experiences but also incorporate sustainable practices. Their aim is to leverage the unique resources of each region they operate in, focusing on community enrichment and environmental responsibility.

With the slogan for the 20th anniversary - "Expanding Smiles, Connecting Futures" - HPG endeavors to foster human connections while making a meaningful impact in society. The vibrant emblem representing the 20th anniversary visually encapsulates the company’s values, unifying the myriad expressions of hospitality represented by its employees and facilities.

For more details about the upcoming campaign and how to participate, visit the HPG 20th Anniversary Special Page.

Looking Ahead

Founded on July 22, 2005, HPG has arrived at a pivotal point in its journey. With the same spirit that has brought smiles for 20 years, the group is poised to continue innovating in the hospitality industry while supporting societal well-being. HPG looks forward to welcoming guests and helping them create joyful memories in the years to come.

For further company information, visit Hospitality Operations.

Conclusion

Join Hospitality Partners Group in celebrating 20 years of heartfelt service and excitement. HPG appreciates the support from its loyal customers and invites everyone to be a part of their anniversary celebrations. Whether through contests, offers, or delightful stays, there’s something for everyone in this momentous year of hospitality and smiles.