Celebrate the 9th Anniversary of 'aruku&'!
The popular walking app 'aruku&' operated by ONE COMPATH, a subsidiary of the TOPPAN Group, is commemorating its 9th anniversary with a delightful collaboration with the short anime 'MOGMOG PLANET', specifically its CUTE version. Kicking off on November 5, 2025, this partnership showcases a whimsical 'CUTE Animal Paradise' campaign designed to motivate users to cultivate healthy walking habits.
This vibrant campaign combines the joyful elements of the 'MOGMOG PLANET' universe with the active lifestyle goals set by 'aruku&'. The unique name 'MOGMOG' also cleverly plays on numbers—9 and 9, coming together to exemplify the fun and engaging nature of this initiative.
What’s in Store?
In this special celebration, users can interact with 20 types of adorable animal characters from 'MOGMOG PLANET', including lions, pandas, and meerkats, who will serve as residents in the 'aruku&' world. The core of the event involves users walking to engage with these creatures, fulfilling their requests along the way!
The Story Behind the Collaboration
The narrative follows a quirky bunch of hunger-driven animals from the 'MOGMOG PLANET', who venture to the bustling streets of 'aruku&'. These whimsical characters are in search of delicious food but seem to face challenges in this new environment. Users can help them by responding to their needs and completing missions, fostering a sense of community and interaction through walking.
The CUTE Animal Paradise Campaign
Participating in the campaign is straightforward and rewarding! As users encounter members from 'MOGMOG PLANET', they will receive '応募カード' (submission cards) upon completing specific walking tasks, such as walking a set number of steps within a designated time. Collecting these cards opens up opportunities to enter into a draw for various prizes, including exclusive collaboration tote bags and tasty snack items at convenience stores.
The campaign comprises various missions, from collecting animal cards to completing challenges set by the charismatic residents. Completing 20 missions leads to getting special collaboration stamps, further incentivizing user engagement.
Important Campaign Details
Campaign Duration: November 5, 2025 – November 30, 2025
Exciting Rewards:
応募カード entries include:
- - Exclusive collaboration tote bags (20 winners)
- - Snack items (500 winners)
More About MOGMOG PLANET
MOGMOG PLANET showcases a delightful world where animals thrive by evolving to survive. These unique creatures munch on everything from trees to rocks, creating a harmonious environment where conflicts don't arise. This charming universe, endorsed by 'aruku&', beautifully portrays their delightful yet comical lives. While the full version depicts their peaceful coexistence, the CUTE variant highlights their joyful interactions through music and dance.
About the Walking App 'aruku&'
Launched in November 2016, 'aruku&' offers users an engaging way to track their walking activities while also enabling them to interact with resident characters and enjoy local products through rewards. The app fosters a community atmosphere, encouraging users to motivate each other and implement walking as a healthy habit in their daily lives. For those interested in enhancing their health while having fun, 'aruku&' is the ideal application to get started.
For additional information, visit:
aruku&
For details about MOGMOG PLANET:
MOGMOG PLANET
Company Overview
Company Name: ONE COMPATH, Inc.
Location: Minato-ku, Tokyo
Established: January 20, 1997
CEO: Rei Hayakawa
Website: ONE COMPATH