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Havas CEO Yannick Bolloré's Vision of Human-AI Creativity at CES 2026

Yannick Bolloré, the CEO of Havas and Chairman of Vivendi, is set to deliver a keynote speech at C Space during CES 2026, scheduled for January 6-9 in Las Vegas. This event marks a pivotal moment for the advertising and entertainment sectors, as he will share his insights on how the convergence of human creativity and advanced technology can unlock new possibilities in marketing and content creation.

In light of the rapidly evolving landscape where consumer attention is increasingly fragmented, Yannick aims to explore the integration of cutting-edge artificial intelligence with deep human understanding. He believes that this combination can enhance how marketers interpret data, thereby enabling increased speed, agility, personalization, scalability, and measurability—all while maintaining human creativity at the forefront.

Gary Shapiro, CEO and President of the Consumer Technology Association (CTA), expressed enthusiasm about Yannick's participation, recognizing him as a visionary leader who appreciates the synergy between technology and human insight. Havas, one of the largest global communication networks with nearly 23,000 employees across more than 100 countries, has long been committed to significant advancements in brand, corporate, and personal communication strategies.

In 2024, Havas launched its global AI-focused initiative, Converged.AI. This strategic move has been pivotal in aligning teams across markets and enhancing collaboration through shared tools. With a 400 million euro investment backing this strategy, the goal is to develop customer-centric, scalable solutions that facilitate quicker and smarter decision-making through a flexible and agnostic approach to data.

"AI is becoming a genuine strategic partner," Bolloré stated. By integrating content, data, and decision-making into a single intelligent system, Havas is positioning its teams to lead with foresight and proactive accuracy. Meanwhile, human expertise will continue to drive empathy, creativity, and visionary thinking that sets brands apart.

Joining Havas since 2011, Yannick has made significant contributions to its evolution. He was appointed CEO in 2013 and has spearheaded the company's transformation with the 'Together' strategy, emphasizing integration through the establishment of Havas Villages. Additionally, under his leadership, Havas made a triumphant return to the stock market via Euronext Amsterdam.

Kinsey Fabrizio, CTA President, highlights that the CES is where the future of content and advertising is sketched out. Yannick's address is poised to inspire marketers to innovate responsibly, honoring the essential creative element contributed by humans.

His speech is set for 11 AM on Tuesday, January 6, in the Mariposa ballroom at the ARIA Resort. Havas will also be hosting clients and partners throughout the week at a dedicated space within Mariposa to showcase a dynamic experience centered on the intersection of creativity, media, and technology, allowing clients to preview forthcoming innovations.

Prominent leaders from companies like AMD and Lenovo are also expected to be present during the CES 2026 opening keynote, which further underscores the event's significance in the tech landscape.

In closing, the CES 2026 promises to be a landmark event for discovering cutting-edge developments in content and entertainment. C Space this year extends its hours, remaining open an hour longer than previous years to facilitate important conversations surrounding the technology powering marketing today.

For more details about CES®, visit CES.tech and follow the event on social media. This influential technology showcase serves as a testing ground for groundbreaking technologies and showcases the world’s most talented innovators, making it a must-attend for businesses and professionals invested in the technology sector.