#Japan #Corporate Governance #Shinjuku, Tokyo #Dr.stretch #Nobitel

Nobitel Transitions to a Co-CEO Structure for Enhanced Growth

Nobitel, the company behind the popular stretch specialist store "Dr.stretch" with over 290 locations, is making a pivotal shift in its leadership structure. Effective April 1, 2026, the company will implement a co-CEO model, appointing Masahiro Kurokawa as Chairman and CEO, and Shunsuke Masaki as President and COO.

This significant change comes after years of operating under a single leadership model, marking a new chapter aimed at expanding Nobitel's business on a global scale. The move is part of a strategic initiative to enhance decision-making and governance as the company navigates a rapidly changing market environment.

Objectives of the New Structure

1. Acceleration of Management Decisions

The co-CEO model is designed to clarify the roles of the Chairman and the President, allowing the company to achieve quicker and more diverse decision-making. In a dynamic market that requires agility, this structure aims to facilitate prompt responses to challenges and opportunities.

2. Strengthening Governance and Performance Achievement

Looking ahead, Nobitel is set to enhance governance processes. With clearly defined responsibilities, the new leadership structure is intended to bolster efforts to meet performance goals. As Nobitel anticipates future growth stages, the aim is to create a robust framework that ensures the company meets its business objectives.

3. Sustainable Development and Future Leadership

This transition is also about fostering future leaders. By solidifying its management foundation, Nobitel plans to accelerate the development of the next generation of leaders, ensuring long-term sustainability and value growth as the company works towards becoming a century-old enterprise.

Profiles of the New Leaders

Masahiro Kurokawa - Chairman & CEO

Kurokawa's journey began in 1993 with the establishment of Outburn Co., Ltd. (now Nobitel). He served as the representative director as the company transitioned to Fubik in 2002, and then rebranded to Nobitel in 2021. With years of experience under his belt, Kurokawa will lead the strategic vision of the company as Chairman.

Shunsuke Masaki - President & COO

Masaki's career spans over two decades, beginning with Fujita Corporation in 1996. His extensive experience includes pivotal roles at Mitsui & Co. and Dream Link, culminating in his appointment as COO of Nobitel in 2024. His leadership is expected to drive operational excellence and customer satisfaction for the brand.

About Nobitel

Nobitel's mission is to "enlarge the future of individuals" through innovative health and wellness services. The flagship store "Dr.stretch" offers unique conditioning services, including the proprietary "Core Balance Stretch," focusing on individualized stretching techniques. This approach helps address specific muscle discomfort and enhance athletic performance.

In addition, Nobitel manages several other ventures:

• - Dr.stretch (ドクターストレッチ): A stretching specialist store that provides one-on-one services, targeting deep muscles that are often neglected.
• - WECLE (ウィークル): A unique circuit pilates studio where participants engage in effective muscle stretching and usage.Sessions are quick, requiring no prior arrangements.
• - THE SCENE (ザ シーン): A wellness resort hotel in Amami-Oshima, renowned for its natural healing properties with a focus on "Nature Cleanse." This experience centers on holistic wellness, rejuvenating both the mind and body through nature.

Through these services and structural enhancements, Nobitel is committed to creating a society where everyone can thrive, both physically and mentally, every day. Their dedication to building healthy habits continues to pave the way for a flexible and fulfilling life for all.