Brunswick Group Strengthens Commitment to the Japanese Market through New Initiatives

Brunswick Group's Enhanced Commitment to the Japanese Market

On May 20, 2025, Brunswick Group, a strategic consulting firm specializing in stakeholder engagement strategies through planning and execution, is intensifying its commitment to the Japanese market. This decision stems from a growing demand for assistance from corporate clients, prompting the company to strengthen its presence in Japan.

In alignment with its global rebranding launched in April, Brunswick Group has unveiled a refreshed Japanese website. This new brand image reflects its capabilities as a "Global One Firm," enabling seamless and rapid collaboration across international offices to deliver multilingual support tailored to client needs.

The updated Japanese website allows clients and stakeholders in Japan to easily access the firm’s insights, expert opinions, and news. Interested parties are encouraged to visit the new site at Brunswick Group Japan.

In addition, at the end of February this year, the company expanded its global partner roster, promoting 12 members internally across 27 offices worldwide. Notably, Rihito Uii and Matthew Brown from the Japan team were elevated to partner status. Together with Daisuke Tsuchiya, who oversees Japanese operations from the London office, and Akiko Karaki and Akitsugu Era, both managing partners in Tokyo, they will lead Brunswick Group’s support for clients in Japan.

About Rihito Uii

Rihito Uii provides counsel on diverse challenges faced by Japanese companies and multinational firms operating in Japan during critical market junctures. His expertise includes crisis management, regulatory compliance, mergers and acquisitions, shareholder activism, and reputation management. Prior to joining Brunswick, he was responsible for government relations at PayPal Japan, and previously worked for the Bank of Japan overseeing financial policies, markets, and payment systems. He also has experience at the Ministry of Finance, where he evaluated the budget for the Ministry of Economy, Trade and Industry. Uii holds a Bachelor of Laws from the University of Tokyo and a Master of Laws from the University of Pennsylvania, and he is a licensed attorney in New York State.

About Matthew Brown

Matthew Brown has been a key member of the global Japan team for the past decade, advising Japanese firms on crucial issues such as cross-border transactions, crisis management, litigation, and reputation-building campaigns. Fluent in Japanese, he brings valuable experience from his work at the Japan External Trade Organization (JETRO) in London and the city hall of Takaoka, Toyama Prefecture, before joining Brunswick Group. He is also a graduate of the JET Programme, which promotes international exchange in Japan, and serves as a director of the Japanese Chamber of Commerce and Industry in the UK.

About Brunswick Group

Brunswick Group assists clients in devising and executing stakeholder engagement strategies during critical situations. Whether navigating CEO transitions, significant strategic overhauls, mergers and acquisitions, activist shareholder engagement, business restructuring, litigation, or cybersecurity threats, effective engagement with key stakeholders is crucial for success. With a purpose of enabling clients to fulfill their missions globally, Brunswick Group supports management in addressing complex critical issues at the intersection of business, finance, politics, and society. As a "Global One Firm," our 27 offices work seamlessly and rapidly together to meet client needs across markets, providing precise multilingual responses.

For more details about Brunswick Group, please visit: Brunswick Group Japan.