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Notable Capital Unveils Rising in Cyber 2025

On June 4, 2025, Notable Capital made waves in the cybersecurity sector by announcing its annual publication, Rising in Cyber 2025. This report showcases thirty of the most promising private startups in the field, a selection that highlights the innovation essential for navigating today's complex digital landscape.

The initiative is backed by a collaboration with a select group of Chief Information Security Officers (CISOs) and cybersecurity leaders, ensuring that the chosen startups not only demonstrate innovative capabilities but also address real-world security challenges faced by companies today. Notably, the report was created in partnership with Morgan Stanley, merging exclusive survey data with thorough market analysis to reveal critical insights into the evolution of the booming cybersecurity industry, which currently stands at an impressive market cap of $625 billion.

An Insightful Selection Process

Rising in Cyber 2025 represents an expert-curated list that was reached through careful nomination and voting processes involving nearly 150 CISOs and cybersecurity executives. From an extensive pool of 275 venture-backed startups, the selected honorees were those whose technologies are being actively adopted by security teams worldwide. Oren Yunger, Managing Partner at Notable Capital, emphasizes the purpose of this initiative: "We launched Rising in Cyber to surface the companies that matter most—not to investors, but to the people tasked with defending the world's most complex environments."

This commitment to highlighting impactful innovations shapes not only the priorities of security budgets but also indicates where the future of cybersecurity is heading amid rapid technological changes.

Transformational Trends in Cybersecurity

The Rising in Cyber 2025 Report outlines significant trends influencing the industry. Cybersecurity is experiencing a transformation characterized by the integration of artificial intelligence (AI), the surging risks associated with identity management, and an uptick in application-layer threats. As the needs of enterprises evolve, CISOs are pivoting towards proactive strategies in security, moving away from purely reactive defenses to seek innovative solutions offered by these startups.

Recent acquisitions in the industry, such as Palo Alto Networks' takeover of Protect AI and similar strategic moves, underscore the urgency for specialized cybersecurity solutions that can effectively address emerging threats while providing strong returns on investment.

CISO Survey Insights

According to the National Capital Rising in Cyber CISO Survey, cybersecurity leaders express a cautionary stance towards adopting AI technologies. While the threat landscape includes AI-powered risks, only 11% of CISOs perceived these as extremely threatening. The hesitance appears to stem primarily from concerns regarding the reliability of AI in shaping their security frameworks, as 32% voiced uncertainty regarding agent behavior and dependability, rather than a lack of internal support for new technologies.

Key Cybersecurity Priorities

The report identifies four key trends driving change in the cybersecurity sector as it moves through 2025 and beyond:
1. Transitioning from reactive defenses to proactive prevention methods.
2. Reevaluating roles within Security Operations Centers (SOCs) in the context of AI advancements.
3. Mitigating vulnerabilities at the application layer.
4. Streamlining identity and access management, especially with the rise of non-human identities.

These trends suggest a significant shift in how organizations approach cybersecurity, reflecting not only innovations in technology but also changes necessitated by an increasingly diverse threat environment.

Rising in Cyber 2025 Honorees

The honorees of this year’s Rising in Cyber represent a collective raise of over $7.8 billion, spanning critical categories including identity management, security operations, and application defenses. Notable Capital will further honor these companies in a private event hosted in conjunction with the New York Stock Exchange to celebrate their achievements.

Among the highlighted companies are: 1Password, Abnormal, Armor Code, Axonius, and many more, each crucial to pioneering cybersecurity solutions designed to meet the demands of the modern digital world.

For further insights and to download the full Rising in Cyber 2025 Report, interested parties can visit www.risingincyber.com.

Conclusion

The Rising in Cyber 2025 initiative not only fosters awareness of emerging leaders in cybersecurity but also serves as a roadmap for industry evolution and a reflection of investment trends within the sector. With the threat landscape continuously evolving, understanding and recognizing these innovative companies is now more crucial than ever. Notable Capital continues its path as a significant player within the venture capital landscape, particularly in cybersecurity, while supporting companies driven by innovative ideas and solutions.