#China #Shanghai #JOY GROUP #hair care products #Foltène

JOY GROUP Expands Its Horizons with Foltène Acquisition

In a remarkable expansion step, JOY GROUP (Shanghai Juyi Cosmetics Co., Ltd.), a prominent multi-brand cosmetics company in China, has announced the successful acquisition of the prestigious Italian brand, Foltène. Established in Milan in 1944, Foltène is renowned for its rich scientific heritage and pioneering innovations in dermatological hair care products. This strategic acquisition signifies JOY GROUP's commitment to enhancing its portfolio and providing consumers with advanced, research-driven solutions.

Foltène's Product Line and Innovations

Foltène is recognized for its groundbreaking active complexes, notably Tricosaccaride® and Tricalgoxyl®. Clinical studies support the efficacy of these compounds, which contribute to thicker, denser, and healthier hair. The brand's extensive product range aims at promoting healthy hair growth and scalp wellness. Foltène offers specialized solutions, including hair loss ampoules, gender-specific shampoos, eyebrow and eyelash serums, and nail rejuvenating essences. With products backed by rigorous scientific research and clinical trials, Foltène holds a strong reputation worldwide, being available in over 30 countries and trusted by consumers globally.

Strategic Importance of the Acquisition

The acquisition involves the total takeover of Foltène's operations, incorporating all its assets, global distribution network, supply chain systems, and a state-of-the-art research laboratory based in Italy. Allan Liu, the CEO of JOY GROUP, expressed his enthusiasm about the acquisition, stating, "As awareness around scalp and hair health grows, we see significant opportunities for expansion. With its solid scientific heritage, leading technologies, and comprehensive product offerings, Foltène has gained consumer trust and acclaim worldwide. We are truly honored to welcome Foltène to the JOY GROUP family. This acquisition not only strengthens our position in the hair and scalp care sector but also allows us to present science-backed solutions to a broader audience."

Future Prospects and Synergies

This acquisition marks another milestone in JOY GROUP's strategy centered around "multiple brands, multiple categories, and international operations." By integrating Foltène, JOY GROUP aims to create a holistic portfolio that encompasses color cosmetics, hair care products, dermatological skincare solutions, and scalp care products. The synergy from adding Foltène is expected to drive further innovation and growth within JOY GROUP, thereby enhancing its presence in the global beauty market.

Part of JOY GROUP's mission is to create a world of beauty that brings joy to everyone. The company's portfolio comprises several brands, including JUDYDOLL, JOOCYEE, Biophyto genesis, and René Furterer (in China), along with the newly acquired Foltène. With its own dedicated R&D center and manufacturing facility staffed by top professionals across various fields, JOY GROUP is well-positioned to ensure an integrated, flexible, and responsive supply chain.

For more information about JOY GROUP and its extensive offerings, please visit JOY GROUP's official website.



This strategic acquisition not only advances JOY GROUP's competitive edge but also illustrates its commitment to delivering superior quality products to consumers worldwide, reinforcing its dedication to health and beauty in the personal care industry.