NOBIACE Wins Gold at the 102nd Japan Food Selection Awards

In an exciting announcement, For-S Co., Ltd., based in Shibuya, Tokyo, has revealed that their growth support drink, NOBIACE, has secured the prestigious Gold Award at the 102nd Japan Food Selection. This event took place in August 2026 and is organized by the Japan Food Analysts Association.

About the Japan Food Selection

The Japan Food Selection is the first comprehensive food evaluation system in Japan. It involves over 23,000 food analysts who rigorously assess products based on 100 criteria, including taste, quality, story, packaging design, safety, and customer service. This system recognizes outstanding food products that excel in various aspects.

About NOBIACE

NOBIACE is a growth support drink that features a rich cocoa flavor, which is popular among its young consumers. Below are the product details:

- Product Name: NOBIACE
- Content: 150g per bag (a subscription service delivering 2 bags for 30 days)
- Price: ¥6,458 (including tax)
- Sales Method: Available through the official online shop and other platforms.

Product Features

NOBIACE provides a concentrated mix of essential nutrients, crucial during growth periods. It includes nine essential amino acids, α-GPC (Alpha-GPC), GABA, DHA, arginine, calcium, iron, and 12 vitamins, making it an excellent nutritional supplement that is easily integrated into daily diets, particularly for families looking to boost their children’s nutrition.

Superfood Addition: Moringa

This drink also contains moringa, a superfood packed with over 90 nutrients, which supports children involved in sports and academics throughout their growth phases.

100% Approval from Doctors

In a survey conducted with 53 doctors, all respondents (100%) rated NOBIACE highly on the following points:

- Recommended for active children in sports
- Suggested to parents of sporty children
- Seen as a reliable product for supporting child growth
- Rich in essential nutrients needed during growth
- Considered trustworthy based on product information

Additionally, endorsements from former professional athletes, including former Japan national soccer player Kengo Nakamura and pro basketball player Kei Igarashi, have raised NOBIACE's profile among sports-focused families. They see it as a valuable nutritional support product for their children's rigorous training and competitions.

Evaluations from Food Analysts

Food analysts have highlighted several key strengths of NOBIACE, including:

- Easily digestible nutrients suitable for growth periods, with a pleasing cocoa flavor.
- A commitment to using domestic moringa and additives-free formulations.
- A natural sweetness from brown sugar that appeals to both children and adults.

Comments from For-S

Tera, from the EC Division of For-S, expressed pride in receiving the Gold Award from the Japan Food Selection, noting, "We are truly honored. We regularly receive warm feedback from customers through our e-commerce site, with comments like ‘My child enjoys it every day!’ and ‘It's essential for our rigorous training routines.’ This recognition reinforces our commitment to not only providing high-quality products but also ensuring customers can buy with confidence. We aim to deliver safe and reliable products to homes across the country."

About For-S Co., Ltd.

For-S Co., Ltd. is a healthcare company founded on the principle of valuing its customers. The name “For-S” reflects the dedication to customers combined with three core values: Sincerity, Surprise, and Smile. They launched the children’s growth support supplement “Seicho Sentai Nobiranger” in May 2016, followed by NOBIACE in February 2018, which has gained substantial support from families. For-S manages everything from product planning and development to manufacturing, emphasizing high quality. Their commitment to communication through website management and promotional activities allows them to reach more families effectively. For-S continues to strive to provide products that support the growth of children and families.