Ethical Japan Launches Innovative Disaster Preparedness Kit to Tackle Disaster-Related Deaths

Ethical Japan's Revolutionary Disaster Preparedness Kit

On August 25, 2025, at 10 AM, Ethical Japan is set to launch a new disaster preparedness kit on Makuake that aims to tackle the pressing issue of disaster-related deaths. This groundbreaking kit includes a multi-functional cleaning solution designed for emergency use, requiring little water for cleaning, and a portable washing bag.

The Motivation Behind Development

Japan has witnessed devastating large-scale disasters, leading not only to direct deaths from buildings collapsing and tsunamis but also to an alarming number of disaster-related deaths due to poor hygiene and the worsening of chronic illnesses during evacuation scenarios. For instance, following the Great East Japan Earthquake, approximately 16,000 direct victims were reported, and unfortunately, over 3,700 disaster-related deaths were documented.

Similarly, during the Noto Peninsula Earthquake in 2024, many reports highlighted the struggles caused by lack of water, particularly the inability to wash clothes. This aspect of hygiene is often overlooked; fully automatic washing machines consume around 100 liters of water for a single wash cycle for a family of four, making them practically useless in times of water shortages. Continuing to wear unwashed clothes can lead to the spread of infections and exacerbate physical and mental fatigue, further contributing to the rise in disaster-related deaths.

To address these critical issues and move towards zero disaster-related deaths, Ethical Japan has dedicated efforts to develop a new disaster preparedness kit that upholds cleanliness using minimal water.

Features of the New Product: A Life-Saving Cleaning System

- Zero Surfactants & Additives: Safe even for babies and the elderly.
- Efficient Water Use: Only requires one rinse.
- Long Shelf Life: Can be stored for over five years in individual packages, making it ideal for long-term emergency preparedness.
- Lightweight & Portable: Specifically designed washing bag for use in shelters or at home during emergencies.

This product is built on a “phase-free” concept where it serves as an eco-friendly detergent for regular use and as a crucial lifesaving resource in emergency situations.

Product Overview

- Product Name: Multi-functional Cleaning Agent for Disaster Preparedness & Emergency Washing Bag Set
- Release Date: August 25, 2025, at 10 AM (Pre-sale on Makuake)
- Format: Makuake exclusive returns (various sets with different contents, quantities, and prices)
- Storage Period: 5 years
- Sales Page: Makuake Project Page

Support Purchase Overview

- Platform: Makuake
- Contents of Returns: Disaster preparedness multi-functional cleaning agent + emergency washing bag set
- Pricing & Plans: Multiple plans including early bird specials, family options, and municipality offerings (up to 45% OFF)

Social Significance

Ethical Japan operates under the principle that a clean environment saves lives. By addressing the overlooked suffering of those unable to clean themselves due to disasters, they aim to reduce disaster-related deaths in society. Through this pre-sale, Ethical Japan plans to share “a new form of disaster preparedness” with households, local governments, and businesses.

“Cleanliness” is essential for protecting lives.