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Sellars Marks 40 Years of Innovation with 'Messy Moments' Contest

Sellars, a well-established company based in Milwaukee, is celebrating 40 years of its impactful presence in the cleanup industry with an engaging promotion titled 'Messy Moments'. This initiative encourages individuals to submit their messy situations, showcasing the everyday challenges that often require a reliable cleanup solution.

This exciting contest runs until May 26, 2025, and invites the public to share photos of various messes they encounter in their lives, whether at home or work. Participants can enter for a chance to win a prize package valued at $400 by visiting Sellars' Facebook page. To participate, you simply need to upload a picture of a mess and comment on that week's contest post, clearly indicating the nature of the spill or splash.

A Legacy of Cleanliness

Founded in 1985 by John Sellars, the company started small, operating out of a garage. John aimed to create more effective and less messy alternatives to traditional cleaning supplies, like kitty litter, which was often ineffective for industrial spills. He innovated absorbent mats and sock-like tools designed specifically for factory floors, addressing a clear need in the manufacturing sector.

By 1986, Sellars welcomed John's brother Bill into the business, and the family affair continued to grow, eventually setting up the first manufacturing facility in Milwaukee a year later. Over the decades, the company expanded its family with more siblings joining, including current CEO Tom and HR head Kathy Sellars Huntsinger. Now, Sellars employs over 200 people and operates three state-of-the-art manufacturing plants alongside four distribution centers.

Innovative Products Powered by Sustainability

Sellars' product lineup is as diverse as its history. From trade professionals to DIY enthusiasts, the company's products, particularly the TOOLBOX® Blue Shop Towels and TOOLBOX® White Rags, have become household staples. The blue towels are made from 60% recycled materials and are widely used in garages, homes, and industrial settings. Likewise, the white rags are sought after for various projects, made from up to 45% recycled fibers.

Notably, Sellars offers Bravo paper towels as an eco-friendly alternative, crafted from 90% curbside recycled materials. They're designed to be highly absorbent, durable, and reusable, further underscoring Sellars' commitment to sustainability throughout their manufacturing processes, including recycling production waste into new absorbent products.

The wide reach of Sellars products is reinforced by their presence at major retailers across the nation, including Home Depot, Lowe's, and Menards, making reliable cleanup solutions accessible for everyone.

Conclusion: 40 Years and Counting

As Sellars celebrates its 40th anniversary, the 'Messy Moments' contest aligns perfectly with its mission to commingle fun with the importance of effective cleanup solutions. By allowing individuals to share their daily messes, Sellars not only engages its audience but continues to build a community around the shared experience of dealing with spills and splashes. The company's long-standing dedication to innovation and eco-friendliness shines brightly, paving the way for the next chapter in its history. To learn more about Sellars and their extensive product range, visit Sellars.com.