#United States #Miami #Tupperware #Greenberg Traurig #Betterware

Greenberg Traurig Facilitates Major Acquisition

In a groundbreaking move in the direct selling sector, the global law firm Greenberg Traurig, P.A. has played a pivotal role in the strategic acquisition of Tupperware's operating assets across Latin America by Betterware de México, S.A.P.I. de C.V. (NYSE: BWMX). This transaction, valued at a substantial $250 million, marks a significant expansion for Betterware, parent company of Betterware and Jafra (BeFra), and is a testament to the firm's deep involvement and expertise in the Latin American market.

Transaction Details

The agreement entails that Betterware will acquire 100% of Tupperware's Latin American businesses along with a perpetual, royalty-free, exclusive license for the Tupperware® brand throughout the region. The deal structure comprises $215 million in cash, financed through debt, and $35 million in shares of BeFra, setting the stage for a robust operational framework moving forward. The entire transaction is set to close in the first half of 2026, pending standard regulatory approvals and conditions.

Legal Representation

d
Leading this ambitious initiative from Greenberg Traurig is Antonio Peña, who co-chairs the firm’s Latin America Practice. He is supported by a formidable team of legal experts including Manuel R. Valcarcel IV, Arturo Pérez-Estrada, and Miguel Flores Bernés, each specializing in corporate matters and regulatory frameworks relevant to this extensive deal. This team’s diverse experience is crucial for navigating the complexities involved in merging three major brands in Latin America's competitive market.

Significance for Latin America’s Market

The merger not only consolidates Betterware’s position as a key player in the direct sales industry but also revitalizes Tupperware's brand presence across Latin America. With Betterware's innovative strategies and robust distribution channels, the new entity is poised to leverage Tupperware products, enhancing its appeal and accessibility to consumers in the region. By combining the strengths of Betterware, Jafra, and Tupperware, this acquisition highlights the evolving landscape of direct selling in Latin America, promising an exciting new chapter of growth and sustainability.

About Greenberg Traurig

Greenberg Traurig is recognized globally, with over 3,000 lawyers spread across 51 locations worldwide. Their impressive geographical reach allows them to deliver innovative legal solutions across diverse industries and borders. The firm has been acknowledged for its excellence in managing relationships with clients and demonstrating a commitment to growth and philanthropy. Their Latin America Practice, in particular, has garnered accolades for its proficiency in facilitating cross-border transactions and fostering partnerships that bolster business opportunities.

In conclusion, the acquisition of Tupperware’s Latin American operations by Betterware, assisted by Greenberg Traurig's skilled team, not only signals a transformative moment for these companies but also reinforces the potential for growth in the Latin American direct-selling sector. As they move forward, stakeholders will keenly observe how this strategic alliance shapes market dynamics and consumer engagement across the region.