#Japan #AI #Tokyo #Creativity #Amana

Exploring Unique Creation in the Age of AI

On October 22, 2025, Amana Co., Ltd., based in Shinagawa, Tokyo, will host a thought-provoking webinar titled "between us - Dialogue from the Practice of AI and Creativity [Part 2 | Creating One-of-a-Kind in the AI Era]." As generative AI becomes increasingly integrated into creative processes, it raises critical questions for artists and creators alike: What is the value that cannot be replaced by AI, and how can we weave our unique creations?

The second part of this webinar will feature members of Amana's creative team, EVOKE, who will share their first-hand experiences and insights on the future possibilities of collaboration between humans and AI. This discussion will focus on utilizing AI not merely for efficiency or homogenization, but as a means to discover and express unique perspectives rooted in individual sensibilities and aspirations. Through this process, AI evolves from being a mere tool to becoming a catalyst that enhances creativity, responding to human emotions and inquiries.

The central theme for the second part is "How to Create One-of-a-Kind in the AI Era." The seminar will delve into what we can entrust to AI, what we should protect, and how we can craft our futures. Participants will explore the emerging narratives that arise from the dynamic interaction between human creativity and AI techniques.

Speakers

Takashi Horiguchi
CBO & Director at Amana / Professional Graphic Designer
Starting his career as a graphic designer, Takashi has been exploring the potential of visual design across various business contexts, applying his main skills and a wealth of research on effective visual communication.

Takehiko Murata
Visual Artist at Amana
As Amana's first dedicated artist, Takehiko has successfully established his presence in the industry, showcasing his remarkable artistic abilities across various media, and actively engaging in personal exhibitions.

Yuka Tamura
Designer at Amana
Beginning her career as a producer at Amana, Yuka transitioned to the role of designer driven by the joy of utilising her originally created visuals to assist others. She now oversees visual direction focusing on unique illustrations and graphic design.

Who Should Attend?

• - Individuals seeking to explore creativity through practical applications of AI.
• - Those interested in fostering creation that values sensibility and emotions rather than just efficiency.
• - Anyone looking to contemplate how to effectively incorporate AI within teams or projects.
• - Creators keen to cultivate new forms of creativity alongside AI assistance.

Webinar Details

• - Date & Time: October 22, 2025 (Wednesday), 12:00 PM - 12:50 PM (JST)
• - Participants: 100 (free of charge)
• - Registration URL: Register here
• - For Inquiries: Phone: +81-3-3740-4011 (General), Email: [email protected]

About Amana Co., Ltd.

Founded in 1979 as a production company for advertising photography, Amana has significantly expanded its scope to become one of the largest visual production companies in Japan, providing services that include steel and video production (TVCM, web videos), CG (retouching, 3DCG, apparel CG), and more. Today, Amana engages in transformative creative projects by leveraging its robust creative resources and knowledge derived from handling over 10,000 annual projects. The company is dedicated to enhancing clients' value through innovative communication strategies and supporting their digital transformation (DX) initiatives by combining proprietary solutions.

Company Overview

• - CEO: Koaki Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
• - Established: April 1979
• - Capital: 100 million yen
• - Employees: 430 (consolidated, as of January 1, 2025)
• - Business: Visual communication services, including strategic planning, brand design, content marketing, web production, and various promotional initiatives.
• - Website: Visit Amana