TikTok Live Commerce: Differ & Deeper Cloud Cream Breaks Sales Records

In a noteworthy achievement, the TikTok Live Commerce channel, 燕チャンネル, has successfully recorded impressive sales for the Differ & Deeper brand. During the recent TokTok Sale, held from July 16 to July 22, 2026, the Melatonin Cloud Cream reached total sales of 4,700 units, generating a revenue of ¥24 million. This milestone highlights the potential of innovative sales methods in today's digital marketplace.

Background of Sales Achievement

The TokTok Sale witnessed the Melatonin Cloud Cream not just attracting attention but converting that interest into substantial sales. The secret? A combination of Differ & Deeper's inherent product quality and the unique real-time customer engagement style provided by 燕チャンネル. Live broadcasts detailed product characteristics and application methods, while also allowing viewers to ask questions regarding their skincare concerns directly during the stream. This approach facilitated a reassuring purchasing environment where individuals felt their concerns were heard and addressed, ultimately enhancing the product's appeal.

The Melatonin Cloud Cream itself excels in daily skincare integration, aims at common age-related skin issues like spots and dryness, making it appealing to a wide demographic. The thoughtful design of the product resonates well with viewers and reiterates the brand's commitment to understanding customer needs.

Features of Melatonin Cloud Cream

The Melatonin Cloud Cream, a star in Differ & Deeper's skincare lineup, is formulated with retinol, known for its skin health benefits. Here’s how it stands out:

1. Tailored Skincare Solution
Its design focuses on supporting regular skincare routines, balancing ease of application with effective skin conditioning.

2. Inclusion of Retinol
With 700 IU of retinol, the cream effectively nurtures skin health and is suitable for daily use.

3. Practical for Everyday Use
Versatile enough for both morning and night application, it works best when paired with sunscreen during the day, promoting consistent skincare habits.

Future Prospects

S Holdings plans to continue leveraging its 燕チャンネル platform to blend live commerce's real-time engagement with curated product offerings, thereby crafting a distinctive shopping journey. The strategy also includes strengthening collaborations with exceptional brands, furthering the narrative of product excellence and brand value through engaging live commerce experiences.

About 燕チャンネル

燕チャンネル is a leading TikTok live commerce channel known for its extensive sales records and innovative approach. Operating under the umbrella of live commerce production company S-LIVE JAPAN, it has made remarkable strides, securing first place on the TikTok Shop Star Rankings for nine consecutive months. It features an extensive range of products spanning beauty, Korean cosmetics, health supplements, and the in-house apparel brand ABITOKYO. The platform is also invested in the Regional Revitalization Project, partnering with local governments and companies to enhance the effectiveness of live commerce initiatives in various regions.

Furthermore, S-LIVE JAPAN is recognized as an official TikTok partner for both Creator Agency Partnership (CAP) and TikTok Shop Partnership (TSP), supporting businesses and creators in maximizing visibility and sales through strategic live commerce initiatives.

As the digital landscape evolves, the fusion of entertainment and commerce on platforms like TikTok signals a transformative era in how consumers engage with brands and products. Maintaining a focus on product quality, consumer interaction, and innovative sales channels will be pivotal for brands aiming to thrive in this new marketplace.