Exclusive Availability of Rich Creative Platform for CTV Ads in Japan

Exciting Launch of Rich Creative CTV Advertising Platform

SE Digital, headquartered in Minato, Tokyo, is set to revolutionize the video advertising market in Japan with the exclusive launch of a cutting-edge rich creative platform, Adctv/airtory/SOCIAL DISPLAY, starting December 11. This initiative follows a partnership with Airtory Inc., a global player located in Austin, Texas, known for its innovative advertising technologies. This collaboration aims to provide Japanese businesses with advanced tools to elevate their CTV advertising strategies.

A Comprehensive Solution for Brands

The Adctv/airtory/SOCIAL DISPLAY platform encompasses every aspect of creative strategy, from planning and production to delivery and analysis. As a managed service provider, SE Digital ensures that companies can adopt the latest CTV advertising solutions swiftly and efficiently, regardless of their internal resources. This approach offers brands the opportunity to maximize their advertising impact and reach their target audiences effectively.

Unique Features of the Platform

Enhanced Interactive Experience

This platform stands out due to its immersive interactive features. By incorporating various functionalities such as social posts, dynamic overlays, quizzes, and carousels into video content, it captivates viewers and creates memorable advertising experiences. This interactivity not only engages audiences better but also leaves a lasting impression, crucial in today's competitive advertising landscape.

User-Friendly Creative Production

One of the standout aspects of Adctv/airtory/SOCIAL DISPLAY is that it allows users to create high-quality CTV ads without needing specialized coding skills. Through intuitive drag-and-drop operations and a wide range of templates, anyone can swiftly produce compelling advertising content, making it accessible even for those unfamiliar with digital marketing.

Maximizing Campaign Effectiveness

The platform includes real-time reporting features that provide accurate measurements of crucial performance metrics, such as interaction rates and view completion rates. This capability facilitates informed decisions to maximize campaign effectiveness, enabling brands to continuously refine their strategies based on solid data analytics.

Adaptive Streaming Technology

Featuring adaptive streaming technology at its core, the platform optimizes video delivery based on user network environments and device specifications. This ensures that the creatives are always displayed in the best possible quality, minimizing load times and reducing viewer drop-offs. As a result, advertisers can expect higher view completion rates—a key indicator of effective audience engagement.

Reusing Social Assets to Reduce Costs

The platform also offers a strategic advantage by allowing brands to automatically integrate existing social media content. This means that video creatives that have already shown effectiveness on social platforms can be repurposed for various advertising channels, significantly lowering production costs and time. Not only does this process enhance costs efficiency, but it creates a friendly familiarity for audiences, akin to their experience with social media content.

In conclusion, SE Digital’s exclusive provision of the Adctv/airtory/SOCIAL DISPLAY platform represents a significant advancement for CTV advertising in Japan. By leveraging advanced technology and user-friendly tools, the platform promises to empower brands to connect with audiences in innovative and engaging ways. As the demand for video advertising grows, companies partnering with SE Digital will be well-positioned to stay ahead in this dynamic market.