#Japan #Tokyo #Golden Week #Cebu Island #Agoda

Agoda's Insights on 2026 Golden Week Travel Trends

Agoda, a leading digital travel platform operated by Agoda Company Pte. Ltd. based in Singapore, has analyzed the travel search trends for the Golden Week holiday in 2026, revealing the increasing interest among Japanese travelers for various domestic and international destinations.

Rising Domestic Destinations

The analysis shows that Sendai has experienced the most significant growth in search numbers among domestic travelers, with a remarkable 79% increase compared to the previous year's Golden Week period. This surge is attributed to Sendai's appeal as a gateway to the Tohoku region, renowned for its natural beauty, gourmet food, and rich cultural history. Its proximity to the famous Matsushima Coast and local delicacies, such as beef tongue and seafood, make it a prime short trip destination.

Following Sendai, other cities that saw notable search growth include:

• - Sapporo (+17%): As the heart of Hokkaido, Sapporo attracts visitors for its blend of urban exploration and nature experiences, especially during spring. The city's culinary offerings and proximity to nature spots are key draws.
• - Osaka (+11%): Known for its vibrant food scene, shopping, and entertainment, Osaka remains a stable choice for family and friend group trips, featuring numerous theme parks and attractions.
• - Kyoto (+11%): As one of Japan's historical cities, Kyoto experiences high demand during spring through early summer, when tourists seek its scenic greenery and cultural experiences.
• - Okinawa (+7%): With its warm climate and beach resorts, Okinawa is a classic Golden Week destination, favored for marine activities and resort stays.

Popular International Destinations

Turning to international travel, Cebu in the Philippines topped the list with a 71% increase in searches among Japanese tourists. Known for its stunning beaches and clear waters, Cebu is highlighted as an ideal getaway, providing a tropical resort experience in relatively short travel times from Japan. Other popular international destinations include:

• - Da Nang (+56%): This central Vietnamese resort city offers beautiful beaches and easy access to the well-known cultural heritage site of Hoi An, striking a balance between leisure and cultural experiences.
• - Bali (+24%): Notable for its wide array of activities from beaches to cultural experiences and wellness retreats, Bali remains a cherished location for longer holidays.
• - Seoul (+20%): With its lively food, shopping, and cultural experiences, Seoul is an easily accessible option for short trips for many Japanese travelers.
• - Bangkok (+12%): As a city rich in attractions like temples, bustling markets, and diverse cuisine, Bangkok maintains its status as a popular destination for those traveling during the Golden Week.

In comments on these trends, Masaru Ikai, Senior Country Director of Agoda International Japan, emphasized that Golden Week is a pivotal travel season in Japan. He noted the heightened interest in regional cities and Asian beach resorts among travelers. Agoda aims to enhance its offerings of accommodations and travel products to connect Japanese travelers with appealing destinations.

In a special partnership, Agoda is now offering perks for JCB cardholders, allowing them to enjoy discounts and benefits on accommodation bookings for Golden Week travels, making their trips even more rewarding. For more details, please visit Agoda's JCB Card page.

About Agoda

Agoda provides access to over 6 million hotels and vacation rentals worldwide, along with flights and activities at competitive prices. The Agoda website and mobile app are available in 39 languages, complemented by 24/7 customer support. Part of Booking Holdings, Agoda operates in 26 locations globally with over 7,000 staff dedicated to developing cutting-edge travel booking services that simplify the travel experience for users.

For more information, visit Agoda's website.