Luxury Golf Brand MARK & LONA Teams Up with Digital Human HARIN for Advertising Campaign
In a groundbreaking move that blends luxury golf fashion with cutting-edge digital technology, the renowned golf apparel brand MARK & LONA has signed a landmark advertising agreement with HARIN, the stunning digital human developed by Hollywood-based EGO Entertainment and DHX Inc. This partnership marks the first time MARK & LONA has onboarded a female brand ambassador, and HARIN is set to launch her role with the brand during the upcoming spring commercial campaign.
Through various channels such as graphic advertising, internet promotions, and social media, HARIN will present the distinctive essence of MARK & LONA, encapsulated in the brand's motto: 'Golf with Freedom.' Known for pushing the boundaries of traditional golf attire, MARK & LONA focuses on innovative ideas, refined designs, high-quality materials, and superior functionality in their creations. HARIN's unique perspective promises to beautifully convey this brand philosophy to a broader audience.
HARIN, born in 2025 in the vibrant world of Hollywood, is not just another face in the digital realm; she embodies the spirit of the future with talents that range from modeling to being a DJ and artist. With expectations of her emerging as a global icon, her collaboration with MARK & LONA paves the way for new ventures, including the development of travel items, lifestyle products, and innovative golf wear.
The collaboration aims to not only expand MARK & LONA's portfolio but also to redefine the advertising landscape within the golf industry through HARIN's engaging personality and multifaceted talents. This partnership is a fascinating juxtaposition of fashion and technology, promising to deliver exciting campaign visuals and a dynamic brand presence.
As HARIN remarks on her new role, she expresses immense gratitude for the opportunity to collaborate with MARK & LONA. She relishes the chance to embark on a new journey where she can express herself freely and shares a vision of wearing sports apparel not merely as clothing but as a fashion statement. HARIN's impressive ability to communicate in multiple languages—Japanese, Korean, English, and Chinese—along with her extensive international network, allows her to connect with diverse cultures.
Moreover, HARIN possesses a keen sense of style that effortlessly merges luxury and street fashion, a reflection of her diverse cultural background and sporting interests, including golf, equestrianism, surfing, and skateboarding. Her dynamic energy and willingness to embrace challenges make her an ideal ambassador for a brand that stands for innovation and creativity in golf apparel.
As a brand ambassador for MARK & LONA, HARIN reflects the vision of a modern golf experience that transcends traditional boundaries. With a mix of elegance and boldness, she embodies what it means to redefine golf fashion as art. The excitement surrounding this collaboration is palpable, and viewers can expect to see lots of captivating content showcasing HARIN's unique interpretation of the MARK & LONA ethos.
While the partnership promises to express core brand values, it also signifies the evolution of golf fashion into a cultural movement. Those interested in experiencing the MARK & LONA brand firsthand can visit their flagship stores located in Tokyo's Aoyama and Omotesando districts, among others.
This partnership also ushers in a new era of collaboration between MARK & LONA and digital entities, setting the tone for future projects that combine luxury fashion with innovative technologies. Stay tuned for more updates on the latest products and initiatives that emerge from this exciting collaboration, and watch as HARIN redefines the landscape of golf apparel starting from her debut this spring.
Learn more about this collaboration and MARK & LONA's innovative products on their official website.
Through various channels such as graphic advertising, internet promotions, and social media, HARIN will present the distinctive essence of MARK & LONA, encapsulated in the brand's motto: 'Golf with Freedom.' Known for pushing the boundaries of traditional golf attire, MARK & LONA focuses on innovative ideas, refined designs, high-quality materials, and superior functionality in their creations. HARIN's unique perspective promises to beautifully convey this brand philosophy to a broader audience.
HARIN, born in 2025 in the vibrant world of Hollywood, is not just another face in the digital realm; she embodies the spirit of the future with talents that range from modeling to being a DJ and artist. With expectations of her emerging as a global icon, her collaboration with MARK & LONA paves the way for new ventures, including the development of travel items, lifestyle products, and innovative golf wear.
The collaboration aims to not only expand MARK & LONA's portfolio but also to redefine the advertising landscape within the golf industry through HARIN's engaging personality and multifaceted talents. This partnership is a fascinating juxtaposition of fashion and technology, promising to deliver exciting campaign visuals and a dynamic brand presence.
As HARIN remarks on her new role, she expresses immense gratitude for the opportunity to collaborate with MARK & LONA. She relishes the chance to embark on a new journey where she can express herself freely and shares a vision of wearing sports apparel not merely as clothing but as a fashion statement. HARIN's impressive ability to communicate in multiple languages—Japanese, Korean, English, and Chinese—along with her extensive international network, allows her to connect with diverse cultures.
Moreover, HARIN possesses a keen sense of style that effortlessly merges luxury and street fashion, a reflection of her diverse cultural background and sporting interests, including golf, equestrianism, surfing, and skateboarding. Her dynamic energy and willingness to embrace challenges make her an ideal ambassador for a brand that stands for innovation and creativity in golf apparel.
As a brand ambassador for MARK & LONA, HARIN reflects the vision of a modern golf experience that transcends traditional boundaries. With a mix of elegance and boldness, she embodies what it means to redefine golf fashion as art. The excitement surrounding this collaboration is palpable, and viewers can expect to see lots of captivating content showcasing HARIN's unique interpretation of the MARK & LONA ethos.
While the partnership promises to express core brand values, it also signifies the evolution of golf fashion into a cultural movement. Those interested in experiencing the MARK & LONA brand firsthand can visit their flagship stores located in Tokyo's Aoyama and Omotesando districts, among others.
This partnership also ushers in a new era of collaboration between MARK & LONA and digital entities, setting the tone for future projects that combine luxury fashion with innovative technologies. Stay tuned for more updates on the latest products and initiatives that emerge from this exciting collaboration, and watch as HARIN redefines the landscape of golf apparel starting from her debut this spring.
Learn more about this collaboration and MARK & LONA's innovative products on their official website.
Topics Consumer Products & Retail）
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