Introducing the Innovative Capsule Collection by UNITED ARROWS & SONS and Stylist Masataka Hattori

UNITED ARROWS & SONS Unveils New Capsule Collection with Masataka Hattori

On February 13, 2026, UNITED ARROWS & SONS is set to release a fresh and innovative capsule collection titled "UNITED ARROWS & SONS by MASATAKA HATTORI." This collaboration with renowned stylist Masataka Hattori aims to redefine how we perceive formal wear, encapsulated in the phrase, "Know the rules, so you can play." This new line promises to blend the sophistication of dresses with a playful twist, appealing to a broad audience, especially younger generations eager to explore contemporary fashion.

As the fashion world moves away from traditional suits, UA & SONS seeks to reestablish the allure and versatility of formal wear through this unique collection. Hattori, who combines a mastery of both dress and streetwear aesthetics, draws inspiration from his personal desires to create garments that reflect a modern sense of style. The result is a refreshing take on the dress category, allowing for freedom of expression and innovation without ignoring the basics of classic fashion.

Concept Behind the Collection

This collection emerges from a desire to communicate the elegance and fun of dressing up, especially as formal attire experiences a decline in popularity. By anchoring the designs in a structural British taste and infusing playful elements, UA & SONS offers a new interpretation of dresses that transcends traditional boundaries. Each piece encourages experimentation in styling, providing wearers with the freedom to mix and match.

A distinguishing feature of this collection is the incorporation of both the UA & SONS name and Masataka Hattori's label in a subtle yet noteworthy manner, adding a unique touch that sets this series apart.

Collection Highlights

The collection includes three types of jackets: Big, Regular, and Narrow. There are also three types of trousers: Wide, Regular, and Narrow. Shirts come in three styles: Regular Collar, Wide Collar, and Pinhole, alongside ties of varying thicknesses. This variety enhances standalone item quality while allowing for limitless styling possibilities—ranging from classic to mode and street aesthetics.

Each piece is designed to fit seamlessly into contemporary wardrobes, allowing for a mix of classic and laid-back looks. The collection embraces both single and double hems, with lengths that can vary from short to long. This attention to detail reflects a critical knowledge of how to 'break the rules' while maintaining an understanding of fashion fundamentals. For example, the collection encourages combinations such as hose socks with sneakers or dress shoes with shorts, articulating a style that is both relaxed and refined.

Price Points

- Jackets: Big ¥79,200 / Regular ¥73,700 / Narrow ¥73,700
- Trousers: Wide ¥36,300 / Regular ¥34,100 / Narrow ¥34,100
- Shirts: Regular ¥24,200 / Wide ¥24,200 / Pinhole ¥25,300
- Ties: Each at ¥15,400

Insights from Masataka Hattori

Hattori expressed his focus on creating a collection that allows customers and store staff to explore styling together. He emphasized simplifying communication with everyone involved in the process. By aiming to appeal to those who appreciate suits and younger demographics looking to break free from traditional fashion constraints, he hopes to inspire a broader enjoyment of fashion. Hattori's excitement for this ongoing series highlights his commitment to evolving the way suits are perceived.

About Masataka Hattori

Born in 1985 in Shizuoka, Hattori is known for his work in styling for magazines, actors, and musicians. His expertise spans both menswear and womenswear, and he has directed entire productions through his company, Hattori Pro. Further broadening his horizons, he has taken on the role of director for the brand Shiden, inspired by Japan's unique motorcycle culture, scheduled for a debut in 2024.

Additional Features

The collection will be complemented by an accordion-style catalog that visually conveys its essence and versatility, featuring 18 styling samples curated by Hattori. Through this catalog, customers will see how the structural elegance of British fashion intertwines with the relaxed vibes of street aesthetics.