#Japan #Live Music #Craft Beer #Nara #Nara Brewing

Nara Brewing's New Cultural Project

Nara Brewing, a craft beer company based in Nara, has launched an exciting new project titled "Meet, Drink, Laugh". This initiative aims to connect beer with diverse cultures, creating unique opportunities for engagement and exploration among consumers. The first event in this series, a live music performance, is set to take place on July 13 at Shimokitazawa ADRIFT.

Established in 2018, Nara Brewing has built a reputation for producing over 150 distinct types of craft beer. Known for their innovative collaborations, they have partnered with various breweries and sake producers to create unique brews. Notably, in 2021, they worked with the indie rock band LOSTAGE and Tokyo's CRAFTROCK BREWING to create the beer NEVERLAND. They are also set to release a collaborative beer, ARRIVAL, in 2024 with industrial designer Syd Mead, famous for their work on the Mobile Suit Gundam series.

The "Meet, Drink, Laugh" project is developed in collaboration with Pony Canyon, and its intention is to foster a connection between Nara Brewing's beers and various cultural elements. It seeks to create an engaging atmosphere where consumers can indulge their curiosity and discover new experiences.

The inaugural live music event, "Meet, Drink, Laugh, Batch #1", will feature performances from three talented artists: Kawabe Minoru, Mom, and Bun Noguchi, all hailing from Nara or the surrounding areas. Attendees can enjoy the music while savoring Nara Brewing's crafted beers, designed not just to quench thirst but also to enrich the overall experience.

In the world of brewing, a Batch refers to the amount of beer produced in a single brewing session, emphasizing the uniqueness of each offering.

In addition to the live event, the "Meet, Drink, Laugh" project will have a presence on Instagram, where updates and sneak peeks will be shared. Pre-orders for event tickets began on May 20 at 6 PM and will continue until June 8.

Nara Brewing’s mission is to make enjoying beer a delightful experience for everyone, whether you're a seasoned enthusiast or a casual drinker. They believe in the joy of choosing from a wide variety of beers, each uniquely labeled and named with thoughtful creativity that reflects the beer's character and the cultural theme.

As part of their commitment to cultural collaborations, Nara Brewing has actively partnered with local sake breweries, tea farmers in Nara, illustrators, and musical artists to continuously create an array of flavors and experiences for their customers.

Event Details: Meet, Drink, Laugh, Batch #1

• - Date: July 13, 2025
• - Location: Shimokitazawa ADRIFT
• - Doors Open: 17:00 / Starts: 17:30
• - Performers: Kawabe Minoru, Mom, Bun Noguchi
• - Ticket Prices: ¥4,000 in advance (includes 1 drink), ¥4,500 at the door (includes 1 drink)
• - Pre-Order Period (Lottery): May 20 (6 PM) - June 8 (11:59 PM)
• - Pre-Order Link: eplus.jp/batch1

Through this project, Nara Brewing hopes to create moments of joy and connection, where every sip of beer enhances the experience of life’s beautiful moments like singing, laughing, and celebrating together. What awaits after such exhilarating experiences is something to look forward to.

For more information, check out Nara Brewing's website and follow their journey on Instagram.