Discover Exciting Benefits at Sano/Fukaya Flower Garden Premium Outlets and SA/PA Collaboration Campaign!

Experience the Best of Autumn and Winter with NEXCO East Japan and Premium Outlets

From October 1 to December 27, 2026, a joint campaign between NEXCO East Japan and the Sano and Fukaya Flower Garden Premium Outlets is set to enhance your driving experiences on the highways of Japan. This fall and winter, you can enjoy seamless transitions between these exquisite shopping destinations and the service areas (SA/PA) with various special offers designed just for you.

Convenient Locations for Smooth Travels

Located strategically close to major highways, Sano Premium Outlet is only about 800 meters from the Sano-Fujioka IC on the Tohoku Expressway, while Fukaya Flower Garden Premium Outlet sits approximately 1.5 kilometers from the Hanazono IC on the Kanetsu Expressway. Many visitors prefer driving to these outlets, and the campaign encourages exploring the unique amenities at numerous SA/PA facilities throughout the trip.

Enjoy Unique Offerings Along the Highway

Highway travelers can look forward to discovering various attractions at high-quality service areas like the Retsuda SA, one of the largest in Eastern Japan, complemented by the recently revamped Sano SA. These locations are not just about refueling; they provide a rich blend of local delicacies, souvenirs, and recreational spaces that enhance the travel experience.

A Successful Collaboration

Building upon the success of past collaborations, this year’s joint effort between NEXCO East Japan and both premium outlet locations aims to increase visitor engagement across a broader region, including Saitama, Tochigi, Gunma, and Ibaraki prefectures. Previous campaigns were met with enthusiasm, and this year promises to be even more rewarding.

Exciting Campaign Benefits

What can you expect from the campaign? Participants will receive a variety of special offers:
1. Premium Outlet Coupons: Present your campaign flyer at participating outlet stores to receive discounts and perks. One flyer entitles you to coupons for your entire party.
2. Shopping Vouchers: Get 100 yen shopping vouchers valid at participating SA/PA when you utilize the campaign flyer. Additionally, those using these vouchers will receive a limited-edition keychain featuring the logos of Sano and Fukaya Flower Garden Premium Outlets.
3. Exclusive Keychains: Spend 5,000 yen or more at either outlet and show your receipt at the information center to claim a design-exclusive keychain inspired by either the Sano Fujioka IC or Hanazono IC.

These keychains are uniquely designed to fit together, creating a complete illustration when placed side by side, encouraging visitors to explore both outlet locations thoroughly.

Join the Fun!

Incorporate a visit to Sano or Fukaya Premium Outlet into your autumn or winter road trip! With opportunities for unique shopping, delicious local cuisine, and memorable experiences at SA/PA, you’re guaranteed an enjoyable journey.

For more details about the campaign, visit Drive Plaza. Don’t miss this chance to create unforgettable memories while discovering the perfect blend of shopping and scenic drives this fall and winter!

Campaign Details

- Duration: October 1, 2026 - December 27, 2026
- Participating SA/PA: Includes 23 facilities along major expressways.
- Visit the information centers at the premium outlets for more information and to collect your rewards.

This collaborative campaign is more than just about shopping; it's about crafting unique experiences, creating memories with family and friends, and exploring all that these beautiful regions have to offer during the driving season.