A New Take on Dating: Morning de Meet
In a groundbreaking initiative, Omikare Co., Ltd., based in Shibuya, Tokyo, has rolled out an exciting series of dining-based matchmaking events titled 'Eat de Meet'. On April 3, 2026, at 7 AM, they partnered with Retty Inc. to host the 'Morning de Meet' at Kohfukumibou in Akihabara, embodying the concept of 'Serious Chinese Cuisine x Morning Activity x Dating'. A total of 18 participants engaged in this unique event, with a remarkable 100% intent to attend future sessions.
Redefining Dating Venues for the Everyday Worker
The conventional dating events predominantly take place on weekends, posing a significant barrier for individuals working in services, healthcare, hospitality, and retail — sectors that account for roughly 30% of Japan's workforce. For many, weekends represent valuable workdays, making access to the dating market almost impossible. Furthermore, individuals with a lifestyle prioritizing hobbies, recreation, or personal development may find spending weekends dating psychologically daunting.
With 'Eat de Meet', the focus shifts to weekday mornings at 7 AM. By transforming a brief period before work into a valuable interaction space, combining food, socializing, and morning activities, the event opens up new avenues for those previously unable to participate in traditional dating events.
Tackling Three Key Challenges with Morning Dating
1. Accessible Event for Service Workers
The weekday morning format allows individuals in service, healthcare, and retail industries, who typically work weekends, to engage in dating activities.
2. Lowering Psychological Barriers
By integrating morning activities with dating, participants are encouraged to lower their guard and engage more naturally, resulting in diverse motivations for attending.
3. Enhancing Conversations Through Shared Experiences
'Food' serves as a common ground, facilitating enjoyable dialogues and relationship building among participants.
Event Overview
Event Name: Morning de Meet in Kohfukumibou (Akihabara)
Date and Time: April 3, 2026, 7 AM
Venue: Kohfukumibou (Akihabara)
Concept: Serious Chinese Cuisine x Morning Activity x Dating
Co-host: Omikare Co., Ltd. × Retty Inc.
Organizer: Eat de Meet Executive Committee
What Does 'Serious Chinese Cuisine x Morning Activity x Dating' Entail?
The event's unique concept revolves around three fundamental elements:
- - Serious Chinese Cuisine: The event showcased authentic Chinese breakfast items such as porridge, xiao long bao (soup dumplings), and soy milk, offering attendees an extraordinary culinary experience that stimulated conversations.
- - Morning Activity: Tapping into the desire of individuals looking to make the most of their mornings, this structure effectively diminishes the psychological barriers associated with dating.
- - Dating: By sharing a meal, the inherent intimacy of dining helps alleviate initial nervousness, significantly improving matching rates and overall satisfaction.
About Eat de Meet
'Eat de Meet' is a unique matching event brand created by Omikare, focusing on food-centered experiences that link people based on culture and community. Beyond serving as a mere dating platform, the events aim to be valuable experiences in and of themselves. The 'Morning de Meet' represents the fourth installment of this series, garnering positive feedback from participants, including comments like, "I felt happy enjoying delicious food!" and "This was my first time attending such a food-centric event!"
Participant feedback also highlighted areas for future improvement, and organizers have committed to addressing those concerns. Gratitude was expressed to all attendees for their constructive feedback.
Looking Ahead
Yoshitake Nakajou, the chairman of the Eat de Meet Executive Committee, shared his excitement about the high energy of participants attending at such an unconventional hour. He recognized the real demand for mid-week events and the importance of creating opportunities for individuals whose lifestyles may prevent them from attending typical weekend events.
Eat de Meet's vision is clear: to eliminate access barriers to dating opportunities and foster an environment where more individuals can find meaningful connections. As the first step in this direction, 'Morning de Meet' continues to pave the way for innovative meeting formats that bridge time, space, and experience.
Omikare is committed to creating valuable dating experiences that excite attendees about tomorrow. Continuing their mission, they strive to provide the catalyst for engagements that bring joy and anticipation into people's lives.