Exciting Launch of the Ponta Plus and the 'Agesugi Truck Caravan' Across Japan

Ponta Pass and the Agesugi Challenge Caravan

KDDI is set to amaze with the launch of the 'Agesugi Truck Caravan' starting May 29, 2023. This initiative celebrates the third phase of the popular subscription service, Ponta Pass, which boasts around 15 million users. Priced at just 548 yen per month, this campaign promises an array of exciting experiences across Japan.

The campaign kicked off spectacularly with a launch ceremony held on May 29 at Kitaya Park in Shibuya, Tokyo. The event featured a lineup of special guests, including Shibuya Ward Mayor Ken Hasebe, and the world champion double-touch team REG☆STYLE. Ponta Pass also introduced its new official concierge, Mayumi Shiraishi, from `SWEET STEADY`. She expressed her heartfelt enthusiasm for the role, stating, "I can't wait to work closely with Ponta Pass and share its wonderful aspects with my fans. It's a dream come true for me!"

Shibuya's Street Sports Ambition

During the event, Shibuya Ward Mayor Ken Hasebe highlighted the city's commitment to promoting street sports. He mentioned that the ward has been actively involved in integrating street sports into school clubs, reinforcing their cultural significance. As an ambassador for Shibuya's street sports initiative, REG☆STYLE also showcased their incredible skills during the event, energizing the crowd with their athleticism.

KAWAII LAB. Shows Their Support

The celebration continued with support from FRUITS ZIPPER, a group from KAWAII LAB., who took the stage to congratulate Shiraishi on her new position as the Ponta Pass official concierge. They brought joy to the event by performing their catchy song, "Super Happy Song ~Is This Too Much Happiness?~" The members cheered, “Congratulations, Mayumin, on becoming the Ponta Pass Official Concierge!”

As part of the fun, Shiraishi and the FRUITS ZIPPER members shared their love for ice cream, including a tasting of the Meiji Essel Super Cup Vanilla. Participants were treated to a playful moment as they fed each other ice cream, demonstrating their camaraderie. Member Manaka playfully remarked, "It was so delicious that I might have over-shared with her!" showcasing their carefree spirits.

The KAWAII Full Support Contest

To further celebrate the launch of Shiraishi, the event featured a friendly competition called the "KAWAII Full Support Contest," where various groups from KAWAII LAB. competed to see who could cheer for Shiraishi in the most enthusiastic way. The first to perform was Manaka, who humorously adapted one of the judge's catchphrases from their past routines. Each performance was unique, with members from CANDY TUNE and CUTIE STREET also presenting their own spirited cheers.

After a fun-filled competition, the judge from FRUITS ZIPPER ultimately declared, “The winning team is CAN-TOO, SWEET STEADY, and CUTIE STREET!” This prompted laughter and cheers from the audience, creating a celebratory atmosphere.

The Caravan Begins Its Journey

As the event culminated, the adorable Agesugi Truck was ready to embark on its journey across Japan. With the hopeful words from Shiraishi, the truck filled with joy burst into action, beginning its national tour.

About the Agesugi Truck Caravan

The Agesugi Truck Caravan aims to tour various locations, bringing the joy of the Agesugi Challenge and Ponta Pass to communities. The truck, adorned in the vibrant Ponta Pass colors, will visit Lawson stores nationwide, engaging in activities to celebrate Lawson’s 50th anniversary, alongside other special events like the Inter-High opening ceremony.

Details regarding the caravan schedule and stops will be updated on the official website: Ponta Pass Caravan. Stay tuned for more exhilarating updates!