Local McKinney Couple Launches Innovative Pilates Studio to Energize Communities
After spending almost 20 years as part of the vibrant Craig Ranch community, Alex and Naomi Calle are embarking on an exciting new venture: Pilates Addiction. This boutique fitness studio is designed to introduce a fresh, high-energy approach to Pilates, promising to enrich the local fitness landscape.
For the Calles, the journey to opening Pilates Addiction has been both a personal and professional evolution. Having raised their family in Craig Ranch, they are deeply connected to the area and its growth over the years. Their careers in executive leadership, technology, and business operations have equipped them with unique skills that they are eager to apply in their own business. "We have always wanted to contribute something meaningful to Craig Ranch, and Pilates Addiction is our way of achieving that goal," shared Naomi Calle, the franchise owner.
Pilates Addiction is not just another fitness studio; it is a reimagining of the Pilates experience. The studio aims to cater to a diverse clientele, from seasoned practitioners to those who have never considered Pilates as a feasible fitness option. “We wanted to create an environment where everyone feels welcome and can discover the benefits of Pilates, irrespective of their previous experience,” Naomi explained.
The workout is built on the principles of traditional Pilates but focuses on offering a dynamic, full-body challenge. Classes last 50 minutes and are designed to push experienced participants while being fully accessible to newcomers. The centerpiece of the workouts is the brand's exclusive Aurum™ Reformer. This innovative equipment merges a traditional reformer, jump board, ballet barre, and Wunda Chair, creating a versatile full-body training environment that sets Pilates Addiction apart.
Classes are supervised by certified Pilates Educators, ensuring that all participants receive professional guidance tailored to their skill levels. Formats vary widely, with sessions focusing on strength, conditioning, mobility, and recovery.
For the Calles, establishing Pilates Addiction means more than just offering fitness classes. They envision it as a community hub where individuals can connect and motivate each other through shared fitness journeys. “Our goal is to create a space that embodies the spirit of Craig Ranch—active, welcoming, and engaged,” described Alex Calle.
The modern studio will feature premium equipment, curated lighting, and an energetic group-class environment, all tailored to foster a supportive community experience. They believe that this new fitness venue can become a destination for local residents, encouraging them not only to challenge their bodies but also to find a sense of camaraderie among neighbors.
To kickstart their journey, Pilates Addiction McKinney – Craig Ranch is currently offering Founding Memberships, allowing locals to secure exclusive pre-opening rates and priority access to classes ahead of the studio’s official launch.
For those interested in discovering an invigorating world of Pilates, Pilates Addiction is set to redefine fitness in the McKinney area. To learn more about membership opportunities and what they will offer, visit pilatesaddiction.com/location/craig-ranch or follow @mypilatesaddiction on social media.
About Pilates Addiction: Pilates Addiction is a vibrant national boutique Pilates franchise committed to delivering high-performance and results-driven fitness experiences. Featuring the unique Aurum™ Reformer, all studios are managed by certified Pilates Educators providing participants with anatomy-informed training that boosts strength, control, and mobility. With a focus on intensity combined with precision, Pilates Addiction sessions are designed not just to energize but to transform lives. The brand is quickly expanding across the U.S., with over 325 territories awarded, allowing more people than ever to enjoy the health benefits of Pilates.
For the Calles, the journey to opening Pilates Addiction has been both a personal and professional evolution. Having raised their family in Craig Ranch, they are deeply connected to the area and its growth over the years. Their careers in executive leadership, technology, and business operations have equipped them with unique skills that they are eager to apply in their own business. "We have always wanted to contribute something meaningful to Craig Ranch, and Pilates Addiction is our way of achieving that goal," shared Naomi Calle, the franchise owner.
Pilates Addiction is not just another fitness studio; it is a reimagining of the Pilates experience. The studio aims to cater to a diverse clientele, from seasoned practitioners to those who have never considered Pilates as a feasible fitness option. “We wanted to create an environment where everyone feels welcome and can discover the benefits of Pilates, irrespective of their previous experience,” Naomi explained.
The workout is built on the principles of traditional Pilates but focuses on offering a dynamic, full-body challenge. Classes last 50 minutes and are designed to push experienced participants while being fully accessible to newcomers. The centerpiece of the workouts is the brand's exclusive Aurum™ Reformer. This innovative equipment merges a traditional reformer, jump board, ballet barre, and Wunda Chair, creating a versatile full-body training environment that sets Pilates Addiction apart.
Classes are supervised by certified Pilates Educators, ensuring that all participants receive professional guidance tailored to their skill levels. Formats vary widely, with sessions focusing on strength, conditioning, mobility, and recovery.
For the Calles, establishing Pilates Addiction means more than just offering fitness classes. They envision it as a community hub where individuals can connect and motivate each other through shared fitness journeys. “Our goal is to create a space that embodies the spirit of Craig Ranch—active, welcoming, and engaged,” described Alex Calle.
The modern studio will feature premium equipment, curated lighting, and an energetic group-class environment, all tailored to foster a supportive community experience. They believe that this new fitness venue can become a destination for local residents, encouraging them not only to challenge their bodies but also to find a sense of camaraderie among neighbors.
To kickstart their journey, Pilates Addiction McKinney – Craig Ranch is currently offering Founding Memberships, allowing locals to secure exclusive pre-opening rates and priority access to classes ahead of the studio’s official launch.
For those interested in discovering an invigorating world of Pilates, Pilates Addiction is set to redefine fitness in the McKinney area. To learn more about membership opportunities and what they will offer, visit pilatesaddiction.com/location/craig-ranch or follow @mypilatesaddiction on social media.
About Pilates Addiction: Pilates Addiction is a vibrant national boutique Pilates franchise committed to delivering high-performance and results-driven fitness experiences. Featuring the unique Aurum™ Reformer, all studios are managed by certified Pilates Educators providing participants with anatomy-informed training that boosts strength, control, and mobility. With a focus on intensity combined with precision, Pilates Addiction sessions are designed not just to energize but to transform lives. The brand is quickly expanding across the U.S., with over 325 territories awarded, allowing more people than ever to enjoy the health benefits of Pilates.
Topics Health）
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